Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Earthlink
Direct and adapt strategies leading to subscriber acquisition for the B2B and B2C DSL portfolio, including online (e-commerce/web) and offline initiatives. Drove brand team in meeting and exceeding strategic targets. Collaborate with product teams to drive direct marketing campaigns, set product vision, strategy, roadmaps, and positioning for the portfolio. Develop business cases for product expansion.
Avg. Salary: $112,500 · Company Rank: Not Available
CIBA VISION (a Novartis Company)
Inserted leadership and guidance for the brand through creation of annual brand plan, oversight of ongoing strategic planning, adoption of proper levers of marketing mix, and implementation of critical initiatives. Responsible for brand positioning, segmentation, direct to consumer/professional marketing, P&L improvements leading to brand profitability
Avg. Salary: $112,500 · Company Rank: Not Available
Eastman Kodak Company
Led brand/portfolio expansion to drive share and volume growth. Strategized with F/D/M channel management leaders to build trade plans that align with national brand strategy. Collaborated with customer marketing partners to develop key account (Wal-Mart, Target, Kroger and Eckerd) sales presentations. Drive development and implementation of strategic consumer overlays, co-branding programs, F/D/M retailer promotions while ...
Avg. Salary: $112,500 · Company Rank: Not Available
AdzZoo
Sell internet marketing campaigns to local businesses
Avg. Salary: $65,500 · Company Rank: Not Available
AFLAC
Sell supplemental life and health insurance to local businesses and individuals as a licensed insurance agent.
Avg. Salary: $65,500 · Company Rank: Not Available
The University of Texas at Austin, Global Commercialization Group, TechBA
Enforced Master of Science in Technology Commercialization studies. Researched technologies (business intelligence, biometrics, loyalty programs) and markets to support Mexican entrepreneurs in program. Wrote market profiles.
Avg. Salary: $65,500 · Company Rank: Not Available
KNVA-TV LinTV of Texas
Sold local TV advertising to local and national businesses. Developed promotions to increase station market share. Managed billings of one million plus annually with an active account list requiring effective time management and organization. Generated leads and cold-called. Analyzed client business. Utilized market research to help current and potential clients with media plans.
Avg. Salary: $65,500 · Company Rank: Not Available
Kolar Advertising (r.j. kolar)
Planned, negotiated, and purchased all advertising print, broadcast, outdoor, and internet media for agency’s accounts. Negotiated media buys for the 1998 Austin Rodeo resulting in a 7% increase in ticket sales over 1997. Initiated contact with the carnival provider for the 1998 rodeo. Negotiated media buy and promotion while cooperating with the marketing department to generate increased carnival traffic. Organized and imp...
Avg. Salary: $65,500 · Company Rank: Not Available
Bazzirk Inc.
Founded the agency’s media department ordering Nielsen and Arbitron ratings subscriptions and magazine reference publications.Planned, negotiated, and purchased all advertising print, broadcast, and outdoor media for agency’s accounts.
Avg. Salary: $65,500 · Company Rank: Not Available
Temerlin McClain (Bozell Inc.) (Bozelle Southwest)
Organized and implemented media plans, promotions, and evaluations in Texas, Florida and Washington, D.C., for NationsBank (Bank of America) during and after its successful merger with C&S Sovran. Evaluated loan programs advertising to low income and minority targets as part of NationsBank’s Community Reinvestment Act. Negotiated magazine merchandising opportunities for Tone Soap leveraging an 8.5 million dollar magazine b...
Avg. Salary: $65,500 · Company Rank: Not Available
