Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Le Meridien San Francisco
Responsible for planning, execution and success of re-branding strategy for 4-Star / 4 Diamond hotel from Park Hyatt to Le Meridian San Francisco. Oversaw all direct and relationship sales and marketing efforts including management of Sales and Catering teams with dotted line authority over Revenue Management. Ownership of all customer facing content and including data sheets, brochures, websites, white papers, sales t...
Avg. Salary: $146,000 · Company Rank: Not Available
Interstate Hotels and Resorts
Responsible for over $64 Million in combined sales and catering revenue for two 3-Star hotels in the San Jose / Silicon Valley market. Directed team of 5 Rooms Sales Managers, 2 Director of Catering, 1 Catering Manager and 1 Director of Convention Services for 2 corporate hotels with 2 different brands (Wyndham and Crowne Plaza). Responsible for creation of total revenue and yield strategies, implementation and results...
Avg. Salary: $146,000 · Company Rank: Not Available
Expedia, Inc
Initiated and maintained strong relationships with advertising agencies and corporate clients in Bay Area, Los Angeles, Hawaii, Nevada and Arizona. Responsible for identifying, qualifying and prospecting potential clients and successfully driving relationships to contract. Gave presentations to advertising agencies and prospective clients to secure advertising contracts. Closed online advertising contracts with cl...
Avg. Salary: $146,000 · Company Rank: Not Available
Tile Council of North America (TCNA)
* Served as public affairs and advertising supervisor using marketing data, economical scanning and trend analysis to create and implement national communication plan and budgets. * Charged with public relations for 3 companies and 4 brands: TCNA, Ceramic Tile Education Foundation (CTEF), TCA Team (TCAT), and TCNA Product Performance Testing Laboratory (PPTL). * Developed budgets and monitored expenditures; managed exter...
Avg. Salary: $65,000 · Company Rank: Not Available
American Gem Trade Association
* Developed and implemented long and short range communication plans based on marketing, demographic, and trend data. * Managed $500K public relations, special events, advertising, publication production, marketing and national trade show promotion budget. * Directed and managed programs connected with recruiting members, buyers and laboratory clients for annual colored-gemstone competitions. * Raised buyer attendance fo...
Avg. Salary: $65,000 · Company Rank: Not Available
NACE (National Association of Corrosion Engineers) International
* Developed and executed brand and national external communication plans and budget for Publications Division and Membership Department. * Worked with cross-departmental team in corporate long-range planning to coordinate efforts and streamline communications and marketing programs. * Researched new industries and identified market opportunities for membership recruitment * Analyzed customer and member perception to ide...
Avg. Salary: $65,000 · Company Rank: Not Available
Bacardi USA, Inc.
• Established and grew 42BELOW Vodka U.S. footprint utilizing a $5M annual budget. • Developed U.S. go-to-market strategies, tactical programs and marketing platforms that over-delivered 2009 fiscal year business objectives by 15%. • Negotiated and supervised consumer event sponsorships and national experiential platforms in volume markets including Pride Fest, Bicycle Film Festival, Bike MS, Aspen X Games, SXSW Mus...
Avg. Salary: $95,000 · Company Rank: Not Available
Bacardi USA, Inc.
• Grew awareness, drove trial and built brand loyalty for the product portfolio via efficient and effective local marketing programs. • Managed $1.3M annual marketing budget to deliver 360o marketing programs to engage all consumer touch points in order to build brand awareness and drive trial: o Managed and negotiated impactful promotional events, i.e., Super Bowl XLII in Scottsdale, Arizona, Willie Nelson Fourth ...
Avg. Salary: $95,000 · Company Rank: Not Available
Michaels Arts & Crafts, Inc.
• Developed efficient and effective media plans for 590 stores nationwide. • Managed $80M dollar print media budget annually. • Reduced media costs by 3.2% in 2004 via emphasis on contract negotiations, while delivering 3.5% comp store sales increase. • Directed grand opening media programs for 50 new stores annually, utilizing newspaper, direct mail and radio where appropriate. • Developed and presented market-sp...
Avg. Salary: $95,000 · Company Rank: Not Available
Brann Forbes Advertising
Avg. Salary: $95,000 · Company Rank: Not Available
