Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
West Virginia University
Conduct Market Research for the University Extended Learning Center to understand target market; Collect primary data, secondary data, design questionnaires, employ statistical techniques to analyze responses using SPSS; statistically analyze course feedback survey responses.
Avg. Salary: $1,200 · Company Rank: Not Available
West Virginia Export Council
Develop Export Business plan for an electronic product recycling company trying to enter global markets; Conduct SWOT analysis for the Finance, Marketing, Human Resources and Operations divisions to assess competitive position; Recommend two countries for entering into global markets; Assess financial situation upon global entry and forecast five years of cost structure, revenues and breakeven revenue under optimistic, re...
Avg. Salary: $1,200 · Company Rank: Not Available
Northern Telecom, Inc., Advanced Communications Terminals Division
Supervise staff of three market managers, develop competitor intelligence, conduct market research and analysis of syndicated data to detect trends, drive product placement into national television shows and feature films, direct national advertising in concert with corporate, direct publicity campaigns through corporate PR, produce interdivisional communications to support VP GM, direct activities of manufacturer's reps in...
Avg. Salary: $100,000 · Company Rank: Not Available
Northern Telecom Inc., Advanced Communications Terminals Division
Plan and direct all communications activities (internal, corporate and external). Supervise competitor intelligence program, Corporate marketing spokesperson for terminal products to Bell Operating Companies. Lead on all advertising and promotional activities. Identify and develop new products for the business and consumer markets.
Avg. Salary: $100,000 · Company Rank: Not Available
Acxiom Corporation
Provided leadership and project management to internal teams within a matrix organization in direct mail and email marketing solutions, change management and data analysis. Assisted clients on integrated mail/digital campaign development, ROI measurement, customer lifetime value/segmentation, and analytical modeling. Managed key alliance, agency and data provider partnerships.
Avg. Salary: $37,500 · Company Rank: Not Available
AYN, Inc.
Project management of direct mail and email marketing for two Fortune 500 high-tech firms with budgets of up to $500K. Drove process leadership from client contact through strategy, proposal, presentation, negotiation and contract conclusion for expansion of business opportunities within an existing client organization. Served as the primary contact/liaison between clients, agencies and data providers.
Avg. Salary: $37,500 · Company Rank: Not Available
RMT, Inc.
Managed business development projects while coordinating across multi-disciplined engineers from strategy, proposal, to final sales presentation. Managed regional marketing and sales support across six regional offices. Designed and produced marketing proposals and sales presentations in collaboration with sales engineers and division directors. Wrote trade journal articles, press releases, white papers, manuals, posters, ...
Avg. Salary: $37,500 · Company Rank: Not Available
KBM, Inc.
Provided project management to internal teams within a matrix organization in direct mail and email marketing solutions, change management and data analysis. Managed annual budgets of $2-$4M while maintaining client relationships on-site as needed, for two large health insurance firms. Manage regular communications with KBM executive team, presenting ongoing account updates.
Avg. Salary: $37,500 · Company Rank: Not Available
Meredith Corporation
Oversaw the successful planning, development, execution, and conclusion of thousands of commercials, sales promotional spots and PSA’s for the Meredith Corporation. Created commercial advertising for local and regional businesses, advertising agencies and non-profit organizations. Developed creative concepts, scripts, and shooting locations to execute all commercials, sales promotions and public service announcements. Ha...
Avg. Salary: $0 · Company Rank: 4.0 out of 5
HTH Worldwide
• Led the development of HTHWorldwide.com group website. Developed web strategy, user experience, site architecture and provided creative direction. Performance on all KPI’s increased by two-fold. • Oversaw search engine marketing and search engine optimization for HTH Travel Insurance.com. • Published e-Newsletters, e-communications and online press releases. • Analyzed performance of web marketing initiatives through w...
Avg. Salary: $80,000 · Company Rank: Not Available
