Tile Council Of North America (Tcna) Work Values

Daily Duties at Tile Council Of North America (Tcna):

* Served as public affairs and advertising supervisor using marketing data, economical scanning and trend analysis to create and implement national communication plan and budgets. * Charged with public relations for 3 companies and 4 brands: TCNA, Ceramic Tile Education Foundation (CTEF), TCA Team (TCAT), and TCNA Product Performance Testing Laboratory (PPTL). * Developed budgets and monitored expenditures; managed external and internal corporate branding, publicity, advertising, product promotion as well as media and industry relations. * Wrote copy, photographed subjects, graphically designed and produced newsletter, posters, banners, brochures and web sites. * Established and maintained favorable media relations and acted as primary contact; arranged print and radio interviews. * Represented organizations during press conferences; authored, edited, and proofed press releases and related articles. * Designed and implemented innovative branding strategies: tile related question / answer column in Tile Magazine; developed graphic and editorial calendar in collaboration with ceramic engineering personnel. * Bolstered media exposure for TCNA members by persuading Italian and Spanish partners to schedule American press conferences prior to their events; influenced VIP media delegate selection for Coverings. * Coordinated press tours of the North American Pavilion during trade show. * Negotiated strategic positioning and public relations efforts for U.S. manufacturers as a representative on the international Public Relations Advisory Committee for Coverings. * Used well developed technical skills to diagram functionality and graphically design, program and manage content of 5 websites. * Greatly increased traffic to and popularity of TCNA website from 4.3K monthly visits on a 7 page site to 150+ pages averaging 16.6K sessions per month. * Created written documentation and presented internal briefings regarding communications, merchandising, and sales programs. * Research and analyzed communications programs, advertising, and marketing tactics; reported finding to officers and board of directors. * Supervised marketing specialist and led cross-discipline teams in identifying needs. * Provided guidance for management regarding communication issues, sales and merchandising strategies and policies / procedures. * Established corporate style, policies, and procedures to support organization missions and goals. * Managed recruiting activities resulting in TCNA member representing 99% US-made tile, 94% Mexican tile and virtually all setting materials manufactured and sold in North America. * Generated an 82% increase in TCNA membership dues; strengthened branding through industry involvement, publicity, print and electronic media ads, trade show exhibits and internet presence. * Closely collaborated with engineering team to establish objectives and develop an environmental scan to identify perceived value, buyer habits, and future needs assessments. * Created integrated plan resulting in increased laboratory sales by 376% within 3 years. * Supported corporate mission and annual goals for TCNA, CTEF, TCAT, and PPTL and significantly increase public corporate and product awareness. * Designed booth configuration, negotiated booth contract, scheduled staffing, and ordered electrical, furnishing and freight for trade show exhibit. * Negotiated contracts, established production schedule, monitored programs and tracked leads. * Graphically designed and prepared digital files, negotiated advertising space; placed strategic advertisements to reach prospects across print and electronic media as well as in exhibits. * Received 2nd place awards at 2005 and 2002 Advertising Excellence Award sponsored by National Floor Trends Magazine for CTEF advertisements.

What they like about Tile Council Of North America (Tcna):

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

Strategic Communication Planning, Web Content Management, Brand Marketing, Advertising, Media and Community Relations, Market Research, Special Event Coordination, Personnel and Fiscal Management, Publication and Electronic Media Production, Fundraising, Brand and Copyright Management, Budgeting, CS4, Microsoft Office 2003

Skills

These are some of the questions we asked our climbers about their experiences with Tile Council Of North America (Tcna):