Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Rosenbluth International
I consulted with over 30 clients on developing procurement strategies designed to lower travel expenses. This was achieved through proposal analysis, contract evaluation, benchmarking and managing RFPs with key procurement vendors. Key accomplishments included: • Cultivated business relationship and strategic alliance with Fox Entertainment and News Corp, which resulted in a $50 million global corporate travel account ...
Avg. Salary: $95,000 · Company Rank: Not Available
Comprehensive Marketing Systems
Managed in-house database for a variety of retailers. Managed and implemented direct mail postcard and catalogue mail drops. Responsibile for guiding customer selects, income analysis and printing pre-press. Established strategic and media objectives for each mail drop.
Avg. Salary: $110,000 · Company Rank: Not Available
Mikasa Factory Stores
Increased market share and profiability of Mikasa products and services. Oversaw a 12 month advertising and promotiion calendar including negotiating proices for print. broadcast, direct mail and website content. Communicated with Mikasa store filed, managers, mall management and agencies to implement sales campaigns. Developed analysis tooks to evaluate market reactions and productivity of marketing programs.
Avg. Salary: $110,000 · Company Rank: Not Available
Duane Reade
Created, implemented and directed merchandising, production and strategic planning of all advertising, sales promotion, co-op marketing, web-site content, instore point-of-purchase and instore signage, Designed, merchandised and producted 19 nmulti-page circulars, responsible for database and circular distribution. Managed monthly sign programs design and distribution to 150 stores. Planned, conceived and implemented Grand ...
Avg. Salary: $110,000 · Company Rank: Not Available
Freelance Assignments
Bozell - New York ( Levitz Furniture) McCann Direct - (UPS International) J. Walter Thompson (Payless Stores)
Avg. Salary: $110,000 · Company Rank: Not Available
Linens N' Things
Developed and directed the creative, merchandising, production and strategic planning of all advertising , sales promotion, collateral design and signage to ensure positioning objectives in all marketing related programs. Initiated and executived creative strategies which resulted in a change of consumer perception. Created sales promotion and merchandiseing programs designed to reinforce identification and purchase incenti...
Avg. Salary: $110,000 · Company Rank: Not Available
Berenter Greenhouse & Webster
Strategy developed. created, implemented marketing and advertising plans. Directed all phaes of local/ national print and broadcast advertising.
Avg. Salary: $110,000 · Company Rank: Not Available
Metropolitan Bank Group
· Planned and implemented annual marketing calendar for 2 regions · Prioritized projects while supporting 12 separate business units · Maintained financial accountability and support for marketing efforts within budget limitations · Planned and executed Grand Opening Plan for new branch, resulting in 200% lift in account generation · Developed marketing collateral, including concept creation, copy writing and management...
Avg. Salary: $47,500 · Company Rank: Not Available
Metropolitan Bank Group
· Worked with management team to research product offerings · Coordinated customer acquisition campaigns, resulting in 50% increase in accounts · Implemented improvements to statement design and organization · Created and distributed internal and external communications · Facilitated review of fees and standardized print-on-demand document · Managed updates to collateral material · Developed and coordinated website...
Avg. Salary: $47,500 · Company Rank: Not Available
Peoples Bank
· Interacted with senior management daily to meet company’s goals and objectives with marketing · Managed and directed outside agency partners on marketing initiatives and projects · Developed recommendations for marketing programs, including employee promotions, advertising, direct mail and website content development · Evaluated marketing materials to ensure brand continuity across all points of consumer contact · Par...
Avg. Salary: $47,500 · Company Rank: Not Available
