Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
USM Field Resources, Inc
USM Field Resources, Inc., Reston, Virginia, October 1991-August 1999 Operations - Marketing Manager • Managed all operational aspects of the travel agency sales and merchandising programs for Hilton Hotels Corporation. • Designed all marketing presentations and sales collateral used by Sales Representatives. Accomplishments • Created innovative sales materials/programs/presentations for sales team that set a new stand...
Avg. Salary: $37,500 · Company Rank: Not Available
EFS Educational Resources, Inc
Operations Director • Directed a four staff operations department for a student group tour company. • Responsibilities included organizing, scheduling, and purchasing accommodations, transportation and entertainment activities for 400 educational tours annually. Accomplishments • Created and implemented operations manual for new employee training. • Marketed travel program to hotels and other vendors in order to incre...
Avg. Salary: $37,500 · Company Rank: Not Available
Pechanga Resort Casino
Responsible for all branding and advertising for Pechanga Resort Casino, the largest casino property in California and undisputed market leader. Re-positioned Pechanga with a differentiating "Break Away" brand advertising campaign, new tagline and signature music. Also responsible for comprehensive redesign of Pechanga's Players Club marketing, including overhaul of monthly Players Club direct mail and signature Play! magaz...
Avg. Salary: $130,000 · Company Rank: Not Available
Isle of Capri Casinos, Inc.
Responsible for corporate Isle brand communications and individual property marketing and advertising for 12 casino hotel properties across the U.S. and the Bahamas. Promoted within 4 months due to breadth of experience and ability to consistently deliver on key objectives and initiatives. During my tenure, I moved the Isle Brand substantially forward versus its dated, "value-oriented" position in the marketplace when I fir...
Avg. Salary: $130,000 · Company Rank: Not Available
Garrity Communications
Member of agency senior management in charge of new business. Senior marketing consultant for new and existing clients. Wrote brand positioning and campaign for Crowley Foods, one of the leading dairy producers in NY State and Garrity's largest client. Produced award-winning Crowley TV commercials. Writer/art director of Garrity's own brand campaign and award winning website, titled "Brand Armor".
Avg. Salary: $130,000 · Company Rank: Not Available
MailCityUSA
Senior marketing position with entrepreneurial Internet start-up business. Developed and co-authored full-up new business plan to present to investment banks. Wrote detailed media, publicity and PR plan for eventual product and services launch in national media. Involved in in-depth research on category and target audience to assess overall business size and revenue potential.
Avg. Salary: $130,000 · Company Rank: Not Available
Foote Cone & Belding, Inc. (FCB Advertising)
Served as senior account manager and central liaison between agency and clients for over 8 years. Directly involved with brand research and positioning, and all brand campaign development. Selected Projects: • Universal Studios Florida: Managed advertising, retail, promotional and partnership activity for fast-paced theme park account. Researched category segmentation, A&U, and brand essence and positioning for park’s $...
Avg. Salary: $130,000 · Company Rank: Not Available
Backer Spielvogel Bates, Inc.
Account supervisor on multiple national brand accounts. Responsible for development and production of Jhirmack Shampoo brand television and print campaigns. Helped develop corporate positioning and national launch of two new products for Dole Packaged Foods Company. Volunteered professional time and energy servicing pro bono account, The Starlight Foundation.
Avg. Salary: $130,000 · Company Rank: Not Available
Lowe Marschalk, Inc.
Day-to-day account service for Citibank MasterCard and Visa account. Involved in positioning and campaign development for first TV campaign for bank credit cards. Involved in new products/line extensions for Mennen’s Skin Bracer Aftershave and Afta Skin Conditioner.
Avg. Salary: $130,000 · Company Rank: Not Available
Saatchi & Saatchi, Inc.
Expert Procter & Gamble Co. training in media planning and buying. Responsible for national broadcast and print media for P&G products, including Crisco Oil & Shortening, High Point Coffee, and the launch of Liquid Tide detergent, one of P&G’s largest brand launches to date at that time.
Avg. Salary: $130,000 · Company Rank: Not Available
