Pechanga Resort Casino Work Values

Daily Duties at Pechanga Resort Casino:

Responsible for all branding and advertising for Pechanga Resort Casino, the largest casino property in California and undisputed market leader. Re-positioned Pechanga with a differentiating "Break Away" brand advertising campaign, new tagline and signature music. Also responsible for comprehensive redesign of Pechanga's Players Club marketing, including overhaul of monthly Players Club direct mail and signature Play! magazine to make it significantly more effective in terms of relevance, creative appeal and offer segmentation. Successful launch of new championship golf course - Journey at Pechanga - with extensive advertising and PR program - led to the course being voted "Top 10 New Courses to Play in the U.S." by Golf Magazine, the leading publication in the category.

What they like about Pechanga Resort Casino:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Branding, Marketing Communications, TV, Advertising, Director, Agency, Marketing , VP, Casino, Communications, Brand, Gaming, Brand Marketing, New York City, San Diego, Casino Marketing, Southern California, Los Angeles, Del Mar, Palm Springs, Advertising Manager, Brand Strategist, Brand Positioning, Copywriter, Branding Expert, Casino Advertising, Luxury Resort, Casino Hotel, Manage Agencies, Creative skills, St. Louis, New Orleans, San Francisco, ROI, Increase Revenue, Marketing Principles, Website Development, Customer Centric, Direct Marketing, Player Development, PD programs

Skills

P&L responsibilities, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Brand Positioning, Creative Campaign Development, Ad Agency Management, Creative writing, Strategic Brand Building, Broadcast Production, Business Account Management, Team Builder, Results Achiever

These are some of the questions we asked our climbers about their experiences with Pechanga Resort Casino: