Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Envision Media & Marketing
Developed successful marketing solutions for emerging and established brands, products and services Negotiated revenue-generating strategic partnerships Wrote Case Studies to support online marketing and advertising campaigns Worked to secure sponsorships to underwrite touring and promotional activities Structured revenue producing integrated advertising programs and partnerships Launched new products, repositioned exi...
Avg. Salary: $130,000 · Company Rank: Not Available
Warner Music Group
• Developed marketing initiatives for emerging and legacy music artists • Managed brand functional teams, budgets and promotional asset development. Field staff of 90 individuals. • Acquired digital music content and negotiated partnership deals with brands, retailers and franchises • Collaborated with Senior Management to create Partnership Marketing pitches • Directed activities of national field marketing ...
Avg. Salary: $130,000 · Company Rank: Not Available
Universal Music Group Internet Assets
Primary liaison for Universal Internet assets division, including mp3.com, emusic.com, rollingstone.com and getmusic.com. Restructured Partnership Marketing Department for Universal Music Group (Internet assets division) Sought & acquired content and partnership deals with record labels and other related businesses Acted as divisional “ambassador” to Universal business units for cross-platform activities Evaluated sit...
Avg. Salary: $130,000 · Company Rank: 4.0 out of 5
Virgin Entertainment Group
• Developed and executed strategic, tactical and branding objectives for music & home entertainment retailer and website • Pursued and negotiated revenue generating Partnership and Integrated Marketing programs (Closed 60M program with major financial services provider) • Managed Field Marketing Staff of 25, and internal Marketing staff of 20 • Created exclusive content for website and syndication licensing • ...
Avg. Salary: $130,000 · Company Rank: Not Available
Universal Music Group
• Established first Partnership Marketing division for Universal Music and Video Distribution • Created, developed and executed Integrated Partnership Marketing platforms involving brands and music artists • Produced and implemented marketing and sales promotions with top 10 customers of Universal Music & Video Distribution • Acted as Project manager for all Promotional and Partnership programs • Managed corp...
Avg. Salary: $130,000 · Company Rank: Not Available
Ron Foth Advertising
Responsible for managing seventeen markets for Wendy’s International, including Hispanic markets. Member of agency team which aided the development of test-market guidelines for client’s national breakfast launch. Planned and implemented Ohio Travel and Tourism’s marketing featuring a geo-targeted, pay-per-click campaign using multiple ad networks running in concert with local radio and television. Managed a social media ...
Avg. Salary: $65,000 · Company Rank: Not Available
Dominion Homes
Directed all aspects of media and branding for one of Ohio’s largest home builders. Planned and purchased all media, developed and maintained direct mail database, and was the point person for all event coordination/PR for trade shows and external corporate events. • Worked closely with sales representatives to provide alternative marketing solutions
Avg. Salary: $65,000 · Company Rank: Not Available
Doner Advertising
Key member of senior media team responsible for planning Six Flags’ Eastern division amusement parks. Conducted competitive research to maximize the campaign’s effectiveness across all mediums for individual parks to ensure profitable ROI. Directed and supervised junior planners and assistants who were responsible for individual budgets and goals. • Negotiated television, radio, print, and internet in New York, Ph...
Avg. Salary: $65,000 · Company Rank: Not Available
Fahlgren Advertising
Responsible for planning and buying multiple franchised McDonald’s markets in the Midwest. Researched and developed online recruitment initiatives for The Ohio State University Medical Center. Planned and purchased all media for Kroger’s Mid-Atlantic region. • Generated competitive analysis reports • Maintained monthly budgets • Negotiated strategic promotional and added value campaigns
Avg. Salary: $65,000 · Company Rank: Not Available
Costello Nardecchia Advertising
Managed all media and marketing services for a dynamic group of clients which resulted in documented, successful campaigns. Promoted to increasingly responsible and valuable senior media role, expanding accountabilities to include management of junior buyer and coordinator. Ever growing responsibilities resulted in the role of Account Executive for several accounts. • Campaigns for the Columbus Crew and the South Caroli...
Avg. Salary: $65,000 · Company Rank: Not Available
