Virgin Entertainment Group Work Values

Daily Duties at Virgin Entertainment Group:

• Developed and executed strategic, tactical and branding objectives for music & home entertainment retailer and website • Pursued and negotiated revenue generating Partnership and Integrated Marketing programs (Closed 60M program with major financial services provider) • Managed Field Marketing Staff of 25, and internal Marketing staff of 20 • Created exclusive content for website and syndication licensing • Managed Advertising and PR agency relationships, oversaw creation of all branding assets • Directed production of print, radio and television advertising. Created concepts for 8 National campaigns per month • Developed strategy for college touring program featuring developing artists from record labels • Created strategic platform for Partnership Marketing activities • Managed all major strategic partner relationships • Determined which Sponsorships Virgin Entertainment would participate in • Established brand development and extension strategy for North America • Created annual marketing plan, collaborated on creation of five-year strategy for business • Executed, summarized & presented marketing research to staff and C level management • Researched, evaluated and made recommendations regarding CRM and continuity programs • Created and managed annual departmental budget, increased profit by 34% • Project managed creation of RFP for Virgin Entertainment Group. Made choice of 5 Agencies to grant audience • Collaborated with International marketing counterparts to create cohesive global campaign messaging • Increased ROI for marketing expenditures by 68% in first year • Received creative award for advertising campaigns in 2001 from National Association of Record Merchandisers

What they like about Virgin Entertainment Group:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Field Marketing Management, Digital Strategy, Marketing Director, Business Development, Strategic Marketing, Project Manager, Brand Manager, Public Relations, Website Design, Market Research, Partnership Marketing, VP Marketing and Sales, Media Plans, Media Buying, Creative Manager, Social Network Marketing, Marketing Communications, Director Business Development, National Internet Strategist, Marketing Manager, Search Engine Optimization, Building mailing lists, Creating Marketing and Media plans, Maximizing ROI on advertising, Website analytics, New Product Launch, New Product Development, Account Executive, Account Manager, Advertising, Youth Marketing, Entertainment Marketing, Event Management, Promotional Manager, SEM, SEO

Skills

Employee Evaluation and Review, Time Management, Successful Team Building, Maximizing ROI on Sponsorships, Best Practices in SEM and SEO, Web 2.0 Best Practices Seminar, Viral Marketing Seminar Series, Conversational French, Spanish & Italian

These are some of the questions we asked our climbers about their experiences with Virgin Entertainment Group: