Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
JWT
• Lead digital account portfolio for JWT Atlanta, representing over $22 million in agency revenue and 15 employees. Grew revenue from $15 million to $22 million in one year by cross-selling strategies including CRM, online and direct campaigns including online advertising, search marketing, email campaigns, database build and integration, and website development. • Manage and lead a cross-functional team including digital ...
Avg. Salary: $150,000 · Company Rank: Not Available
Dentsu/ Colby & Parnters
• Integrated Account Director for Sage Software. o Created and implemented integrated marketing strategies that drove growth for all small and mid-sized business products. o Created process for optimizing all marketing programs; print advertising, online marketing, search marketing, direct marketing, radio advertising. • Hired and managed integrated team of 7 employees. • Was promoted from Account Supervisor to Management S...
Avg. Salary: $150,000 · Company Rank: Not Available
Young Company
• Managed integrated accounts including TRW, Texas Instruments and TDK Semiconductor. • Managed two direct reports.
Avg. Salary: $150,000 · Company Rank: Not Available
HSR B2B
HSR Internet Services (2000) Helped to build HSR Internet Services business as separate operating business. • Managed online business for Cintas, Cincinnati Bell and General Electric. Integrated Strategy Consultant (1997-2000) General Electric International Marketing Manager • Created and implemented multi-million integrated marketing plan including the coordination of international trade shows, direct response progra...
Avg. Salary: $150,000 · Company Rank: Not Available
Dr. Bott LLC
Acted as entire marketing department for distributor of Mac, iPod and iPhone accessories, with primary duties including communications, public relations, and graphic design. Executed multiple recurring weekly and HTML e-mail communications promoting new products and special offers to the company’s network of resellers. Managed all public relations efforts, including press releases, product review samples for journalists, pr...
Avg. Salary: $57,000 · Company Rank: Not Available
Sage Software
Managed development, budgeting and execution of print and electronic mail campaigns to promote products, training, and service plans to existing customer base. Worked with product marketing, corporate marketing groups, and external vendors to facilitate development, production, and approval of campaign materials. Increased customer response rates to e-mail and direct mail campaigns by over 150%, resulting in a significant i...
Avg. Salary: $57,000 · Company Rank: Not Available
Authentic Response
• Managed and ran the firm’s marketing department –strategized, developed, and implemented the company’s first marketing plan • Implemented and managed a multi-platform lead generation process –leads generated over 2 times the amount of business in 3 months than the prior lead generation process did in 2 years • Rebranded entire firm: created new sales and corporate collateral and developed, authored, and managed a new CMS...
Avg. Salary: $80,000 · Company Rank: Not Available
Electro Scientific Industries
Represented corporate communications team to execute a variety of marketing communications projects, with a primary focus on trade shows and corporate-related communications vehicles. Managed projects including direct mail, collateral production, trade show graphic panel design, promotional giveaway production, presentation design, multi-media production, public relations, investor relations, and web communications. Develop...
Avg. Salary: $57,000 · Company Rank: Not Available
Guideline (an infoUSA company)
• Developed and implemented annual B2B marketing plans and managed department of 6 employees • Increased 2007 marketing driven new business to over $2.3M through use of direct mail and e-mail campaigns, Webinars, strategic partnerships, live events, and sponsorships • Grew teleprospecting productivity 55% while reducing cost per activity • Supported 7 business units and new products through strategic and tactical direct mar...
Avg. Salary: $80,000 · Company Rank: Not Available
Horizon Blue Cross Blue Shield of NJ
• Created over $1 million in annual savings through a year-long direct marketing initiative • Developed and executed all generic medication marketing communication strategies –led to a significant increase in 2005 generic dispensing rate (GDR) • Authored articles for internal and external publications supporting department and enterprise-wide goals • Refined Web strategy to provide a more user–friendly, content driven envir...
Avg. Salary: $80,000 · Company Rank: Not Available
