Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
TEKSystems for Wells Fargo
Short term contract for Wells Fargo •Maximizing effectiveness of online marketing, which included UA testing, A/B tests, and consumer insights •Driving demand generation via digital channel; defining/ executing direct marketing strategies; utilizing and interpreting data and analytics to quantify and improve sales/marketing results •Strong partner relationship management, influencing, working with cross-functional teams, c...
Avg. Salary: $145,000 · Company Rank: Not Available
Ally Financial, Inc.
• Partnered across enterprise to shape and drive demand generation strategy, along with execution, using traditional marketing, internal communications, social and digital marketing along with SEO and SEM optimization •Worked on Brand Architecture and Innovation for all products offered by Ally •Developed and maintained Brand Identity Standards both online and offline •Developed successful online branded merchandising ...
Avg. Salary: $145,000 · Company Rank: Not Available
Bank of America
Managed demand generation strategy and execution for various co-branded credit cards. Credit card programs were worth millions of revenue for partners. •Managed various elements of the franchise strategy for Affinity based programs, i.e. Airlines, Cruise Lines, Automotive, etc. and experienced over 150% in demand generation for several of the partners •Developed and tested new product offerings to bring to market, and eval...
Avg. Salary: $145,000 · Company Rank: Not Available
The Coca-Cola Company Independent Contractor
Provided strategic planning, concept development, program management, third party negotiations, managed research projects, and personnel training for a variety of marketing and packaged goods companies •Worked for The Coca-Cola Company developing in-store communications – super market and C&P channels •Developed strategy and managed initiative known as “Shop Refreshed” increasing demand generation by driving single serve ...
Avg. Salary: $145,000 · Company Rank: Not Available
SimpleSolve, Inc.
Lead company efforts in Sales and Marketing activities to accomplish corporate sales goals · Drive sales efforts; Capture and close opportunities · Develop and implement marketing strategies; Open and nurture new relationships
Avg. Salary: $65,000 · Company Rank: Not Available
Insurance Systems, Inc.
Develop Outbound Marketing strategy; Create and execute Business Development strategies and co-manage sales cycle to accomplish corporate sales goals. · Created Business Development plan; Developed strategic relationships with key decision-makers · Led implementation of Business Development and Outbound Marketing processes via use of CRM, marketing intelligence tools, channel relationships and sales methodologies.
Avg. Salary: $65,000 · Company Rank: Not Available
Ebix, Inc.
Consultative sale and account management of Enterprise Management System and software customization
Avg. Salary: $65,000 · Company Rank: Not Available
Pomona High School
Assumed all duties from the regular teacher including creating and implemented class curriculum for a variety of business classes to train and prepare high school students for the workforce. I had to determine what I would teach in each class, establish objectives for the students to meet, strategically planned how I engaged students to complete tasks and meet objectives. Researched the market to determine what is currentl...
Avg. Salary: $0 · Company Rank: 4.0 out of 5
Crain Communications, Inc.
Generated a $190,000 expense budgets and audience development business plan for RCR Wireless publication and website to obtain an audience of 50,000 print subscribers for wireless industry vendors target markets and assist the sales team to obtain $3 million in advertising revenue. Developed, deployed, and prepared copy for email marketing, direct marketing, and telemarketing efforts to capture subscribers with the desired...
Avg. Salary: $0 · Company Rank: 3.0 out of 5
Reed Business Information
In charge of overseeing circulation strategies for 4 business publications for different industries with one direct support and a $600,000 expense budget for this former global entity. Yearly, had to obtain 150,000 subscribers with the right demographic information that advertisers wanted to target. Performed competitive analysis to identify the strengths and weaknesses of my publications’ circulation compared to the other...
Avg. Salary: $0 · Company Rank: 2.0 out of 5
