Bank Of America Work Values

Daily Duties at Bank Of America:

Managed demand generation strategy and execution for various co-branded credit cards. Credit card programs were worth millions of revenue for partners. •Managed various elements of the franchise strategy for Affinity based programs, i.e. Airlines, Cruise Lines, Automotive, etc. and experienced over 150% in demand generation for several of the partners •Developed and tested new product offerings to bring to market, and evaluated them once in market •Developed long and short term marketing strategies and executions for all delivery channels •Liaison between Corporate Marketing, Product Managers, External Clients, Research, Relationship Development and Sales Vice President, Senior Card Services Marketing Manager Managed the retail channel strategy (over 5,800 locations) for Card Services •Introduced several new strategic rollouts for Consumer and Small Business credit cards based on consumer needs and market opportunities •Developed and introduced Referral Program for credit card - an acquisition strategy - delivering over 168% increase in sales and at least one time usage for credit cards. Packaged this program along with checking. Vice President, Visual Merchandising Manager Took a purely tactical approach to banking center merchandise and applied a sound business strategy, focusing on demand generation, acquisition, retention, and cross sell •Received 2002 “Award of Excellence” which recognizes and rewards the top 1% of all associates and “distinguished” status on all performance evaluations, highest rating available •Developed strategy, managed brand, research, integration, creative development, production, execution, distribution, fulfillment and customer service for retail banking center channel •Managed several agency relationships, cross-functional teams, and worked with all lines of businesses •Conducted extensive quantitative and qualitative research to best approach banking center marketing •Managed messaging and execution for over 4,200 banks, resulting in over 500MM impressions per year •Strategically identified additional marketing opportunities within the banking center channel based on insights, gaps, co-product offers, ad-hoc projects, etc. •Conducted ongoing measurement to determine effectiveness of message/product •Implemented sound process improvements resulting in ongoing savings and effectiveness

What they like about Bank Of America:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Visionary, Leader, Strong executor, Team player, Passionate, Relationship Builder

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Team Player, Relationship Builder, Multi Tasker, Navigate matrixed organization, Work well with cross-functional teams, 20 years experience

These are some of the questions we asked our climbers about their experiences with Bank Of America: