Bank Of America Work Values

Daily Duties at Bank Of America:

Managed demand generation strategy and execution for various co-branded credit cards. Credit card programs were worth millions of revenue for partners. •Managed various elements of the franchise strategy for Affinity based programs, i.e. Airlines, Cruise Lines, Automotive, etc. and experienced over 150% in demand generation for several of the partners •Developed and tested new product offerings to bring to market, and evaluated them once in market •Developed long and short term marketing strategies and executions for all delivery channels •Liaison between Corporate Marketing, Product Managers, External Clients, Research, Relationship Development and Sales Vice President, Senior Card Services Marketing Manager Managed the retail channel strategy (over 5,800 locations) for Card Services •Introduced several new strategic rollouts for Consumer and Small Business credit cards based on consumer needs and market opportunities •Developed and introduced Referral Program for credit card - an acquisition strategy - delivering over 168% increase in sales and at least one time usage for credit cards. Packaged this program along with checking. Vice President, Visual Merchandising Manager Took a purely tactical approach to banking center merchandise and applied a sound business strategy, focusing on demand generation, acquisition, retention, and cross sell •Received 2002 “Award of Excellence” which recognizes and rewards the top 1% of all associates and “distinguished” status on all performance evaluations, highest rating available •Developed strategy, managed brand, research, integration, creative development, production, execution, distribution, fulfillment and customer service for retail banking center channel •Managed several agency relationships, cross-functional teams, and worked with all lines of businesses •Conducted extensive quantitative and qualitative research to best approach banking center marketing •Managed messaging and execution for over 4,200 banks, resulting in over 500MM impressions per year •Strategically identified additional marketing opportunities within the banking center channel based on insights, gaps, co-product offers, ad-hoc projects, etc. •Conducted ongoing measurement to determine effectiveness of message/product •Implemented sound process improvements resulting in ongoing savings and effectiveness

What they like about Bank Of America:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Visionary, Leader, Strong executor, Team player, Passionate, Relationship Builder

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Team Player, Relationship Builder, Multi Tasker, Navigate matrixed organization, Work well with cross-functional teams, 20 years experience

These are some of the questions we asked our climbers about their experiences with Bank Of America: