Description
Experienced champion of new ideas. Envisions new possibilities and new opportunities, adept at presenting new ideas to organizational leadership and gaining institutional support for ambitious projects Strategy: Developer of digital business strategies and long-term technology and marketing planning based upon fact based analysis (analytics, surveys, focus groups, user feedback), experimentation & internal input Marketing: Experience creating amazing products, developing audiences and executing multi-channel campaigns that leverage web, social, email, search/paid advertising, online video and print advertising Creativity & Innovation: Strong creative thinker and futurist. Creator of new and delightful products for users. Adept at identifying new market opportunities and creating products to meet them. Innovator of business processes, services and technologies, to improve customer experience, efficiency and workflow Product Development / Management: Product idea brainstorming, idea screening, market evaluation, business analysis (requirements elicitation, parameter defining, functional specification writing, wire-framing, storyboarding/epics/user-stories) technical implementation management, quality assurance testing Process: Experience implementing agile incremental development practices within multiple organizations. Develops and manages in-house production systems and processes to improve lasting efficiency and work flow. Defines goals and documents guidelines enforces standards and best practices Branding & User Interface: Expertise and finesse developing cohesive branding and narrative across properties. Thoughtful design awareness and expert understanding of web usability principles (user interface (UI), user experience (UX), layout and typography) Results: Proven track record leading scores of world-class product launches, resulting in category-defining user experiences, market positioning, improved conversion rates, value and revenue. Successfully attracts, engages and delivers value to targeted audiences. Ability to set, manage, and ensure teams meet deadlines Collaboration: Experienced in championing new ideas internally and fostering collaborative working environments that operate beyond departmental silos. Diplomatic navigation of organizational sensibilities. Skilled communicator, across functions, departments and levels Content System Creation: Experienced in planning and executing thoughtful and efficient content management system approaches to optimize production processes and simplify the user experience for content editors Integration: Experienced in evaluating and integrating front-end, back-end and CRM data Search Engine Management: Expert understanding of search engine optimization (SEO) and search engine marketing (SEM) to magnify online presence and drive inbound traffic Project Management: Experienced in identifying project tasks, controlling project scope, scheduling resources, monitoring performance, identifying risks, resolving issues and delivering projects on schedule Analytics: Strong analytics background. Proficient measuring traffic and campaigns using analysis tools and employing business intelligence methodologies to understand and measure online consumer behavior, extract meaningful intelligence and determine implications/recommendations for future Budgeting: Over 10 years of experience managing budgets of up to 1 million USD/year*
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