Description
SUMMARY Expert online marketer for 15 years and counting, schooled in business administration and marketing Expertise in formulating digital strategy, translating business objectives into actionable online marketing plans and leveraging data and optimization insights to ensure credible and sustainable increase in digital Return on Investment (RoI) Extensive knowledge and hands-on experience in the areas of Search Engine Optimization, E-Commerce, Online Advertising, Media Planning, Social Media Marketing and Web Analytics has helped me achieve a holistic approach to digital marketing and thereby deliver exceptional value to employers Most recently have led the successful execution of strategic projects that involved digital marketing roadmap creation, online marketing KPIs definition & measurement and multi-channel acquisition & conversion optimization