Description
Managed all marketing and sales activities for the largest barter trading company in the US focused on packaged consumer goods heavy equipment high-tech products IT solutions electronics appliances telecom and wireless and high-tech media products. Led the operations for 30+ offices worldwide with additional duties encompassing global sales team management sales forecast and budgeting strategic planning monitoring reporting of global sales results metrics. * Managed product plan rationalization. Responsible for brand equity development including innovative integrated media communications and global advertising programs. Cornerstone Trade International- from a startup increased revenue up to US $20 million 1995 - 1999 Proactively led all business functions for this highly specialized international trading firm offering packaged consumer goods telecom electronics and high tech equipment software and IT products. Developed and implemented all business processes managed daily sales operations oversaw the development and implementation of global sales programs and managed product positioning & differentiating initiatives in the US. Created successful global sales and marketing strategies and initiatives in the US Europe Latin America and Asia to continually increase market share and facilitate cash flow. Supervised trained motivated and guided a direct sales team and a network of various distributors resellers. * Built organizational structure and operational logistics introduced a global niche market concept and improved brand recognition that resulted in market share increase. Managed the development of successful private label in packaged consumer goods and high tech products. * Analyzed market situation and product life cycle and defined market strategy and improved product performance. Responsible for directing all marketing and sales initiatives with strong focus on lucrative Central and Eastern European business development efforts. Products including high tech and complete lines of industrial processing machinery. Markets served included the US the Middle East India China Latin American countries Italy the UK Germany and Russia.. Utilized in-depth understanding of Central and Eastern European market conditions to develop a business plan responsible for the successful introduction of Heinz food products into former CIS countries.
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