Description
Result driven marketing professional with 15+ years experience developing web based lead generation and online marketing programs within the B2B software and technology landscape. Core strengths include lead nurturing, brand management, integrated demand generation campaigns, testing strategies, and closed-loop reporting. Highly energetic, enthusiastic and proven leader with excellent communication, team building, and project management skills. Demonstrated achievements in: B2B Brand Strategy Market Research Reporting & Analytics B2B Demand Generation Marketing Automation Pipeline Reporting B2B Social Media CRM/Salesforce.com Event Marketing Strategic Partnerships Lead Flow Process Website Management Lead Nurturing Lead Qualification Google Analytics Email Marketing Programs Lead Scoring Online Marketing