models * Responsible for all marketing, advertising and brand management strategies for 20+ new home communities throughout Northern California. * Strategically developed regional advertising campaigns/programs targeting first-time and move-up buyers. * Developed and controlled $1M+ annual advertising budget for print, radio, internet, direct mail, collateral, promotions, special events research, signage and sales office presentations. o Reduced annual spending by more than 50% by renegotiating major contracts. * Supported philanthropic effort by partnering with St. Jude Hospital for Dream Home Giveaway, raised more than $600K from design to implementation. * Provided leadership to team of 4 marketing professionals (2 marketing managers 1 marketing coordinator and 1 marketing assistant) recruited developed and mentored my team leading to promotions and leadership roles for my direct reports * Built and cultivated inter-departmental relationships to build collaboration among business groups. * Consistently recognized and promoted on leadership track resulting in increased responsibilities pay increases and expanded territories

Highlights:

• Roseville
• Granite Bay
• Real Estate
• Retail
• Brand Management
• Management
• Marketing Management
• Strategic Initiatives
• Sales
• Equity