Description
Marketing really covers such a huge landscape of service and specialties. With over 16 years of experience and a Master?s Degree in Marketing (emphasis in digital marketing), I have had the exciting privilege to not only hone my design abilities but also my UX, quantitative and analytical skills. Few other careers can offer a combination of so many different disciplines from psychology and art to computer programming, research and statistics all packaged together into one role. I have become an expert at understanding a business?s needs and translating that into clean, simple, and cleverly targeted creative that resonates with the consumer. Being goal driven, I strive to exceed expectations in all I do. I am a creative problem solver and an out of the box thinker. I uniquely and creatively develop ways for a business to stand above the competition, drive brand awareness, develop positioning and strengthen their corporate identity. By definition, my skill set requires me to work very well under pressure always remaining calm and professional. I enjoy the many hats I wear and often operate as a one-man marketing department. From web design, UX audits, social media marketing, and search campaigns to audience audits and market research. From the intentional ad design and asset development to the marketing strategy, campaign launch and unpacking the analytics. I use many different tools to achieve customer first marketing success including the Adobe Creative Suite programs, Google Analytics, and A/B testing. I am often responsible for marketing development, UX/UI audits, budgets, strategy, and execution. I handle search and social marketing as well as branding and brand positioning. I also have extensive experience and skill with graphic and web design, as well as B2B and B2C markets. I am excited to use my Master?s in Marketing along with the list of other valuable business, communication and design skills to help your company soar.
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