SUMMARY PROFILE A senior marketing professional with significant global experience in consumer package goods, financial services, and beverages, specifically: * Marketing (communications, PR) * Brand loyalty surveys * Strategic planning * Concept testing * Direct marketing * Segmentation surveys * Advertising research * New product optimization research * Market research * Competitive analysis * Tracking studies * Qualitative research * Satisfaction surveys * Target market profiling AREAS OF EXPERTISE Sales At Echelon, I use my sales, marketing and analytical skills to develop a pre-launch program for new product introductions. Results: I guided my teams to position the company and product properly to secure over $9 million in pre-launch sales. Analysis At MetLife, I use my marketing and market research skills to create research projects to uncover new product opportunities and identify correct strategic target marketing. Reporting monthly, quarterly and yearly sales activity showed the efficacy of these programs. I used competitive analysis to develop segment strategies for maximizing customer loyalty and to build new business. Results: Working with the product management and producer teams, these strategies and products were introduced and properly positioned for maximum effectiveness. Communication At MetLife and the advertising agencies, I fulfilled the communications role as the voice of the consumer by relaying feedback to the appropriate business units for strategic business development. Results: More effective marketing materials, segment strategies and sales training programs were developed.

Highlights:

• Business Development
• New Business Development
• P&C
• Product Development
• Research
• Surveys
• Public Relations
• Communications
• Services
• Purchasing