PROFESSIONAL SUMMARY * Information Technology professional with over 9+ years of experience in business analysis, business rules, GAP & SWOT analysis, business process improvement across various domains like FMCG, Automobile, Information Technology, Tourism and B2B for Fortune 500 companies. * SDLC: In depth strong working knowledge of the Software Development Life Cycle (SDLC) phases such as Planning, Analysis/Design, Development, and Testing for the software/system development process and using various methodologies like Waterfall, Rational Unified Process (RUP), Rapid Application Development (RAD) and Agile/Scrum. * Strong experience in preparing Business Requirements Document (BRD), Use Case Specifications, Functional Specifications. Well versed in technical writing, documentation, presentation and delivery. SKILLS SUMMARY * * Requirements Tool: Rational Rose, MS Visio, MS Office Suite * Database query and other Tools: SQL Management Studio * Microsoft Excel: Pivot table, V- Look up, Macros * Software Design/ Data Modeling Tools: Rational Rose, MS office and Microsoft Visio. * Extensive experience with Microsoft Power Point, MS VISIO, MS Project. * Operating System: Windows NT/98/200/2003, Windows XP * TECHNICAL EXPERIENCE * Worked with Mumbai, India * * * Responsibilities: Develop timelines for marketing & promotions project delivery, and managed projects and resources to successful completion. Conceptualize and develop innovative branding platforms through across channels, such as web, public relations and direct mailers Assist with User Acceptance Testing, for the Godrej MHE events by developing and maintaining quality procedures ensuring that appropriate documentation is in place. Participated in Business Process Design discussion and brainstorming sessions. Identify and target all the relevant advertising opportunities in the B2B segment with emphasis on relevant industrial and commercial zone directories, supporting the company's overall brand direction * the Sales & Operations team in the monthly planning activities and representing them efficiently on a web based platform to all end users Competition analysis across multiple product offerings in terms of features and benefits as well as price points Develop written launch plans outlining the launch process to be presented senior management for approval - which are closely tied and tracked to actual unit sales and gross margin performance for new product launches