Description
Qualifications Summary Seasoned professional with Fortune 500 experience and extensive expertise in marketing and business development providing key contributions to strategic, promotional and integrated B2B/B2C campaigns to include the visioning and implementation of marketing strategies and executing aggressive tactical plans. Broad-based marketing leadership experience in the healthcare and energy/utilities sectors with exceptional reputation and experience working with diverse target audiences and developing strategic partnerships. Key Competencies * Strategic marketing, branding and advertising expertise to include business plans, print and digital collateral * Social media proficiency for business (Facebook, Twitter and YouTube) * Astute fiscal manager in planning and development of trade shows, conferences and special events * Effective utilization of VOC and market research * Skilled management and development of strategic collaborations with vendors, trade allies and outside resources * Management experience and proven leadership skills to include team building and mentoring * Exceptional aptitude with directing community outreach, developing partnerships and managing advisory boards * Relationship marketing expertise coupled with strong interpersonal and organizational skills * Excellent oral and written communication to include presentation, speechwriting and public speaking experience * Project management and process improvement proficiency * Strong work ethic, troubleshooting skills and business acumen
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