Description
Mastered the beverage (alcohol and non-alcoholic) sales and marketing in the US and Europe with companies such as The Coca-Cola Company, Finlandia Vodka Worldwide, Mars Confectionaries to name a few. Created global and local beverage brands (Maximus, Saaarenmaa, and Bertina) and lead them to global growth. Excelled in media executions as well as created ROI based strategies for multiple beverage alcohol brands. Lead marketing and sales teams on two continents. Created start ups as well as lead successfully established global brands and organizations. Leading one of the fastest growing and the largest Scandinavian liqueur brands (Bertina) in the US.
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