High-energy, creative professional with enthusiasm for securing media coverage, and strong experience in public relations, advertising, media, and marketing. Known as a "go-getter" with contagious optimism and strategic vision, a strong writer and public spokesperson, and a collaborative "multi-tasker" of high-tempo creative projects

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	Public Relations Manager	9/2009 - Present
Spector & Associates	Account Executive	12/2006 - 9/2009
Evanjelicke Lyceum	(Confidential)	/2000 - /2001
Java House	(Confidential)	/1999 - /2000
Outback Steakhouse	(Confidential)	/1998 - /2006

SCHOOL	MAJOR	YEAR	DEGREE
San Jose State University	English	2006	Master Degree
University of Iowa	English	2000	Bachelor Degree

Highlights:

Social Media: Established the company's first social media program and grew to multiple platforms, dedicated policies, and resources. In 1 year, initial Twitter handle @SCHOTTPR exploded into hundreds of active followers. Led development of YouTube and Facebook presence. Currently guide teams in the US and Germany on future online media strategies. Media Planning: Landed 3-minute segment on "Rebuilding America," CNN, which ran repeatedly for 1 month and featured notable interview with New Mexico Governor, focusing on job creation in the solar industry. Trained and prepared staff for promotional global TV spot and hosted news crew during 3-hour taping session. Gained community recognition and delivered advertising equivalency of $3.5M. Public Relations: Coordinated 2 major press events with state Governors of New Mexico and Indiana for 100+ attendees, all major TV networks local affiliates, newspapers, radio, and trade press. Both press events garnered countless mentions in local and state media, print, online, and on-air channels. Developed international trade shows (2+ per month) and other creative communications plans outside of paid marketing. Network of Media Contacts: Nurture relationships with key trade publications, reporters, writers, and editors and promoted executive interviews to drive consistent corporate messaging and presence. Boosted brand visibility and doubled the number of bylined articles written by company engineers. Media Partnerships: Spearheaded 2 RFPs for new PR agency in 14 months, bringing global Top 5 agency onboard and successfully transitioning to mid-sized agency the following year. Internal Communications: Write CEO blog, monthly newsletter, and quarterly town-hall-style conference calls for 2,700 employees at 9 manufacturing facilities in North America.

Companies I like:

Google, Hearst, Random House, Oxford University Press, Penguin

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• writer
• social media
• Media planning
• Public Relations
• Media Relations

manage all external PR, executive/internal communications, and social media coverage for North American region of 1,500 employees. Arrange and manage all news/media events, liaise between media and staff, manage simultaneous projects, and roll out non-traditional campaigns to maximize media coverage. Write talking points, executive speeches, and online content. Produce and distribute all press materials. Collaborate with 8 business units and corporate HQ in Germany on strategy, execution, reporting, and budgeting (~$250K). Managed 5 direct reports: external agency team. Report directly to Marketing Director.