Description
CAREER OBJECTIVE: To work in an innovative environment where the day-to-day focus is on creative ideas and positive working relationships, using my strategic planning, brand management, and leadership abilities to their full potential for business growth. SPECIALTIES: - Experienced in strategic planning and direction of integrated marketing and communications campaigns including online and offline TV, radio, print, out-of-home, direct mail, brand development, public relations, corporate communications, packaging design, website development, UX and design, loyalty programs, online advertising, social media, mobile, database analysis, and consumer research. - Adept at managing successful relationships in high-pressure, fast-paced environments internally and externally. - Proactive in seeking out additional opportunities, adding value, and increasing revenue. SUMMARY: For 18 years I have enjoyed working agency- and client-side in management of advertising and integrated communications campaigns for a vast array of clients – from cars to beverages, technology to packaged goods, insurance to healthcare. As a strategic branding professional, I am confident in my ability not only to smoothly execute pre-planned strategy, but also to build an omni-channel plan from the ground up. I have extensive experience ensuring integration of the brand message throughout a variety of traditional communications, while my passion and enthusiasm for interactive and social media keeps me at the forefront of the ever-changing digital world. Adept at managing individuals, teams, and resources, I am skilled in fostering positive relationships with colleagues and clients alike. In addition, my degree and experience in accounting has ensured my knowledge of the financial side of business, including management of billings, budgeting, and cost analysis.
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