Description
AREAS OF EXPERTISE Innovative Leadership Style Brand Positioning Strategies New Product Campaign Launches Item Change Management Techniques Sales ROI Forecasting Sales Team Revitalization Key Account Management Broker Management DAWN ADAMS JAMES JAN 2014 - PRESENT & APR 2002 - DEC 2005 INDEPENDENT MARKETING & SALES CONSULTANT Create and implement custom marketing and strategic sales plans for start-up and fledgling CPG companies in the US market, including budgetary forecasting, channel-specific process development and channel viability tactics. Manage varied new item launches. * Strategized the launch of adult supplement for American consumers for Australian company Sue Ismiel & Daughters, main depilatory brand was taken under sole proprietorship and is today #4 brand in FDMx HBC sets later recruited by this company as National Sales Manager * Placed four skus in San Diego based Henry's/Wild Oats stores (purchased by Whole Foods) achieving 80% ACV within four weeks of approval, directed and implemented all promotional activities for the brand at this account * Successfully negotiated the placement of a six sku tea line in all Safeway Natural sets, achieved 100% ACV within three months of launch directed and implemented all promotional activities for the brand at this account
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | Southwest Region Sales Manager | / - Present |
| (Confidential) | National Sales Manager | / - Present |
| (Confidential) | Fred Meyer | / - Present |
| (Confidential) | Western Regional Sales Manager | / - Present |
| (Confidential) | Southwest Region Sales Manager | / - Present |
| (Confidential) | National Sales Manager | / - Present |
| (Confidential) | Fred Meyer | / - Present |
| (Confidential) | Western Regional Sales Manager | / - Present |
Accomplishments
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