Description
PROFILE: I am a dynamic SEM, SEO, Traditional and Digital Marketing strategist, project manager, and account manager with over ten years of experience directing online and print marketing campaigns for some of the most successful companies, like Wyndham Vacation Ownership, General Motors, Chrysler, and others. My experience offers success in the areas of executive, vendor and employee relationships, campaign analytics, and highly efficient digital marketing initiatives. I effectively strategize, develop, manage, implement and evaluate online advertising campaigns that increase revenue, improve brand recognition and elevate quality business leads. I have strong account management skills taking the time to clearly understand needs, budgets, and nuances for varying advertising programs. As a bonus I offer hands-on experience in digital analytics solutions which provide executive insight into corporate action plans. Proficient skills: Google and Bing advertising Interactive search media planning Employee supervision Media metric analytics Media buying Group facilitation SEO website & keyword auditing Business systems problem solving Website HTML & CMS management Sales & service negotiation Social media strategist Consumer market trend analysis CAREER CHRONOLOGY: Wyndham Vacation Ownership, Orlando, FL Aug. 2010 - Present The largest vacation ownership business in the United States Search Engine Marketing and Media Buying Manager * Search Engine Optimization * Website Content Product Manager * Paid Search, Organic SEO and Analytics - Presided over digital brand marketing team, strategies and tactics for Wyndham Extra Holidays * Google My Business SEO Strategy - planned and implemented SEO project that raised over $429,000 in annual revenue * New SEO Review and Audit Process: Conceptualized and created the standard SEO practice for brand, regional and local resort websites. Audit evaluates 100+ items, ensuring optimal website page ranking and search indexing * New Vendor Evaluation Process: Developed a comprehensive vendor proposal evaluation process. Rankings based service, competency, financial and leadership categories * Negotiation - negotiated favorable contracts based on performance for paid search, analytics, web development and other vendors * Google Tag Manger Advertising Implementation - reduced time and resources for implementing advertising and analytics tags and scripts * 456% Increase in digital revenue (2015 vs. 2010) and purchases by 433%. 2015 digital revenue was $20.2MM * 58% Increase in digital conversion (2015 vs. 2010). * Organic Search Success: 438% Revenue Increase and 310% Traffic increase (2015 vs. 2010). 2015 traffic was 3.4MM visits * 22 % Organic Conversion Improvement (2015 vs. 2010) * Paid Search Success: 319% Revenue Increase and 175% Traffic increase (2015 vs. 2010). 2015 traffic was 646K visits * 29% Paid Search Conversion Improvement (2015 vs. 2010) * Marketing Team Supervision: Manage, mentor, and motivate a team of marketing professionals * Integral Contributor to cross-corporate collaboration teams for paid search and analytics * Executive Level Communication: collaborate with executives advertising performance goals and tactics based on analytics dashboards, online and on-demand reporting, presentations and status meetings * Universal Analytics Dashboards - Capitalized new revenue sources by identifying referral traffic trends * Monetized Website Content - strategic web asset placement based on popular visitor trend analytics * Conceptualized Training - Developed training manuals and SOP's for a content management system, analytics, paid search and SEO. Educated employees. GREG SOBOSKY (248) 835-2009 greginorlando@yahoo.com CAREER CHRONOLOGY (CONTINUED - PAGE 2) GPS SERVICES, Auburn Hills, MI Oct. 2008 - Jul. 2010 A privately-owned consulting business offering affordable digital advertising solutions for startups and small to mid-sized businesses. Principal * Consultant * Develop/managed client relationships working closely with customers to clarify goals, understand needs, discuss budgets, determine campaign performance metrics, and design well-aligned campaigns to meet clients' objectives. * Designed highly effective SEM and SEO campaigns to increase awareness and enrollment for film school increasing web traffic by 40% without increasing budget. * Improved SEM/SEO strategy for online linen retailer using Google Analytics to identify significant campaign inefficiencies.
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