Innovative Senior Leader with 20 years of broad-scale knowledge and experience in Digital B2B and B2C Marketing, Analytics & Reporting and Data Management. Extensive background working in various industries including Pharmaceutical, Financial Services, Retail, Credit Card, Mortgage, Consumer Lending, Catalog and Consumer Goods. Proven track record in transforming Fortune 500 companies. Strengths include the aptitude to drive results through strategic insights and flawless tactical execution. Recognized as a strong leader with exceptional communication, marketing, analytical, data management and business process design skills with the ability to direct and motivate cross-functional teams in complex business projects from conception to delivery. Specialties: Digital Marketing | Relationship & Brand Marketing | Marketing Analytics & Reporting | Modeling & Segmentation | Campaign Management & Execution | Vendor Management | Change Management | Data Management | Marketing Database Design | Project Management | Databases & Tools: DB2, Oracle, SAS, SQL, Knowledge SEEKER, Unica, Veeva, SharePoint, Visio, Business Objects, Cognos, and MS Project.

Highlights:

• Philadelphia
• Digital Marketing
• Analytics
• Segmentation
• CRM
• Campaign Management
• Data Management
• IT