20 years of integrated marketing communications leadership experience helping to build companies, build teams and build brands, in both a professional services consulting environment, as well as in-house corporate departments. As comfortable with blue ocean-style marketing strategy development, as with as hands-on development of creative communications and campaigns designed to move products, move markets and move people to change perceptions, behaviors and actions. Deep and broad reservoir of intellectual capital and design thinking acquired and applied in executive communications, marketing, brand strategy, strategic planning, issues management, public affairs, advertising, digital marketing and public relations, within a variety of industries and product categories. Category/industry experience includes: nonprofits, utilities, higher education, healthcare, economic development, foodservice, packaging, financial services, telecommunications, technology, construction products and retail.

Highlights:

• Marketing
• Branding
• Communications
• Demand Generation
• Analytics
• Creative Strategy
• Digital Marketing
• Value Proposition