Publishing executive with expertise in product development and marketing with a focus in education plus a depth of experience in a variety of media. Worked for publishers and distributors as well as government-funded product developers that do education R&D. Strengths include an understanding of research-based curricula and market segmentation.

COMPANY	POSITION HELD	DATES WORKED
O'Reilly Media	(Confidential)	10/2005 - 9/2006
Delta Education	(Confidential)	7/2004 - 4/2005
Education Development Center	(Confidential)	5/1997 - 7/2004
ON Technology	(Confidential)	1/1995 - 5/1997
Harvard Business School Publishing	(Confidential)	10/1989 - 1/1995

SCHOOL	MAJOR	YEAR	DEGREE
Harvard Business School	Marketing	1987	Master Degree
University of California, Riverside	English/Administrative Studies	1983	Bachelor Degree

Highlights:

Participating in pro bono consulting project for USS Constitution Museum that identified $500K annual revenue enhancements. Personally focused on increasing foot traffic (revenue: $250K). Set the strategy for development and marketing of Full Option Science System (FOSS), a K-8 curriculum, with annual revenues over $30 million. Orchestrated deals with Prentice Hall and Harcourt that, together, are projected to produce $2.3 million to $2.7 million in royalties from ’05-‘14. Led three concurrent product teams, collaborating with Product Management, Development, Sales, Production/Fulfillment, International, Distributors, Resellers, and PR. Managed growth of video series from 1 to 4 programs and $0 to $5 million in under 2 years.

Companies I like:

Pearson, Blackwell, Thomson, Reed, Jossey Bass, Museum of Science-Boston, Museum of Fine Arts-Boston, Colonial Williamsburg

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support

• Creative Development
• Intellectual Property Management
• Marketing Strategy
• Product Positioning
• Recruiting and developing staff
• Product Introductions
• Program Development
• Marketing Communications
• Vendor Negotiation
• Performance Analysis

Set strategy and managed marketing execution for Professional Books, $21M (1/3 of corporate revenue), including financial responsibility for marketing. Spearheaded expansion into academic/higher education markets, with anticipated gross revenue of $2.4M in 2007