Description
Twenty five years experience in the automotive industry, primarily in Market Research in both Marketing Communications and Product Market environments. Strong leadership and people skills. Excellent knowledge of market research concepts, techniques and practices. Proven ability to initiate and lead projects. Have a passion for consumer behavior and social media.
Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
(Confidential) | (Confidential) | 9/2004 - Present |
Volvo Cars of North America | (Confidential) | 1/2000 - 9/2004 |
Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
Webster University | Management/Marketing | 2007 | Master Degree |
Ramapo College | Marketing | 1993 | Bachelor Degree |
Accomplishments
Highlights:
Moving into a leadership position. Involvement and leadership of several cross-functional projectsCompanies I like:
Either client side or supplier side, industry not critical, however automotive would be a plus.
Job Skills
Keywords
Responsibilities
• Successfully developed brand premiumness scorecard, aligning with new corporate strategy for the brand going forward
• Led cross-functional team for assessing Market Intelligence recommendation for annual competitive segment definition; resulting in one definition for use by all functions within the organization.