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Geraldine W

Market Research / Marketing Management "Guru"

Occupation:

Manager

Location:

Santa Ana, CA

Education Level:

Master

Will Relocate:

No

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Twenty five years experience in the automotive industry, primarily in Market Research in both Marketing Communications and Product Market environments. Strong leadership and people skills. Excellent knowledge of market research concepts, techniques and practices. Proven ability to initiate and lead projects. Have a passion for consumer behavior and social media.

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COMPANY POSITION HELD DATES WORKED

(Confidential) (Confidential) 9/2004 - Present
Volvo Cars of North America (Confidential) 1/2000 - 9/2004
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SCHOOL MAJOR YEAR DEGREE

Webster University Management/Marketing 2007 Master Degree
Ramapo College Marketing 1993 Bachelor Degree
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CollapseAccomplishments

Highlights:

Moving into a leadership position. Involvement and leadership of several cross-functional projects

Companies I like:

Either client side or supplier side, industry not critical, however automotive would be a plus.

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CollapseJob Skills

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CollapseResponsibilities

• Successfully developed brand premiumness scorecard, aligning with new corporate strategy for the brand going forward • Led cross-functional team for assessing Market Intelligence recommendation for annual competitive segment definition; resulting in one definition for use by all functions within the organization.
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