Creative Director

After helping CBS successfully launch the 2011-2012 fall season, I decided to leave CBS in Los Angeles and seek a new marketing challenge in New York City. As you will see from my resume, I have vast experience in generating, coordinating and executing effective production and advertising. My creative work helped move CBS from third place to its current solid and consistent first place standing. As creative director and executive producer, I have worked with in-house staff, agencies and graphic companies on campaigns and looks for the network, while guiding creative development from concept to air. As liaison on these network brand campaigns, I have worked with Cliff Freeman & Partners, The Martin Agency, Rezn8, Trollback and many more. Working with the publicists and agents of primetime, daytime, sports and news on-air talent, I have directed hundreds of stars from David Letterman to LL Cool J to Julia Louis Dreyfus and incorporated them into award winning network architecture elements that include identifications, night opens and image pieces as well as branded media spots for on-air, mobile, the internet and the outernet. My work has also been displayed in national magazines, on NYC subway entrance kiosk screens as well as on location kiosk and Jumbotron screens for the Super Bowl and NCAA Final Four. In my career I have worked with all four major US broadcast networks, local stations, program distributors and advertising agencies, writing scripts, producing and directing on-air television spots, marketing campaigns, presentations, social media and radio spots.

Marketing