In my 10 years in Digital Advertising, I have spearheaded strategies for programs in virtually every aspect of the Digital Advertising Industry. From SEO to Display Advertising to Web Development to Social Media and almost everything in-between, I have both sweated-it-out in the trenches and masterminded the invasions from the rear. In the next month I will be finishing and receiving my Master's Degree in Internet Marketing from Full Sail University with a cumulative GPA of 3.92, adding credibility and science to my already extensive digital leadership background. I thrive in positions and environments where my desire to lead, evaluate, and build solutions from scratch are championed, not discouraged. I hope to extend my talents to brands and teams who are open to constructive direction, critique and leadership, and who value my ability to analyze difficult challenges and engineer effective, results-driven solutions based on my experience, knowledge and inherent ability to read the Digital Marketing landscape.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	Director of Branding and Internet Marketing	1/2011 - Present
Moxie	Digital Account Executive	1/2010 - 11/2010
Moxie	Email Program Manager	6/2007 - 12/2009
Mediathink	Digital Project Manager	7/2003 - 6/2007

SCHOOL	MAJOR	YEAR	DEGREE
Full Sail University	Internet Marketing	2013	Master Degree
Rollins College	Anthropology	2003	Bachelor Degree

TYPE	TITLE	URL	DESCRIPTION
Book	The Brand Gap	media url	Great brand strategy book by Marty Neumeier
Book	Don't Make Me Think	media url	A fantastic book on Web Design and Usability by Steven Krug
Book	Search Engine Marketing, Inc	media url	Probably the best SEO/SEM book available
Book	Web Analytics 2.0	media url	The famous Web Analytics book by Guru, Avinash Kaushik

Highlights:

In my 2 years as the Digital Marketing Director for Booth Research, I have succeeded in resurrecting a once struggling company into a now profitable business for the first time in over 7 years.

Companies I like:

coca-cola, atlanta braves, atlanta falcons, virgin airlines, jet blue, delta, darden restaurant group, intercontinental hotel group, ogilvy mather, bbdo, 360i

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership
Email Marketing
Web Development
User Experience
User Interface
Web Analytics
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Display Advertising

• director
• digital
• marketing
• consultant
• internet
• advertising
• SEO
• SEM
• Web Analytics
• Social Media
• Web Development
• User Experience
• User Interface
• Retargetting
• Display Marketing
• CRM
• Email
• Branding

Direct all Branding and Digital Marketing strategy initiatives for Booth Research Services, a small marketing research firm based in Atlanta, Ga. My marketing direction responsibilities include Brand Management/Development, Website Design and Development, User Experience Development, SEO, SEM, Social Media, and Display Advertising for Booth Research Services. I also manage a cross-discipline team of 6 or more (depending on need) contract employees, which include: a Web Development team, User Interface and User Experience Development and Optimization manager, Copywriter, Creative Designer, and Search Engine Optimization manager. Management includes end-of-project performance reviews for evaluating continued contract employment.