Description
Accomplishments Marketing Leadership Led the go-to-market planning, strategy development and execution of several major businesses. A few examples: * Director Marketing for the Acadia (became VCE) joint venture between Cisco, EMC and VMware to enable organizations to build cloud computing infrastructures. Worked as part of the senior executive team to refine corporate objectives and focus. Developed corporate messaging, web presence and thought leadership. Facilitated PR, cross company communications and content development. * Led strategic offer marketing of a Consulting Services business that was formed through multiple, diverse acquisitions. Coalesced business value proposition, messaging, content, and go-to-market marketing execution into a single brand. Also led a specific focus on industry consulting in the areas of Healthcare, Energy and Financial Services. Independent Marketing Consultant * Key contributor and author of a wide range content spanning diverse delivery channels. Content writer on Contently platform * Developed a new messaging framework and website redesign from the ground up for a company transitioning to a focus on providing digital transformation services. * Managed a global market research initiative on target operating models and developed thought leadership related to the research results. Marketing Strategy and Execution Consulting Developed and managed senior level client relationships. Directed research based consulting engagements for technology and service providers to assist them with their marketing strategy and execution. * Developed intellectual property with a market leading software provider around the impact of IT on the agility of business performance. Results included thought leading research, corresponding white paper, IT Agility Impact Model and sales tool for promoting the company's solution value * Developed a growth strategy for a leading multi-national hosting services provider in the small and medium enterprise market. Resulted in major company reorganization and new go-to-market approach * Developed a positioning and messaging strategy for a major computer systems and services provider entering the F&A Business Process Outsourcing (BPO) market Enabled successful transition into a new market for this organization * Developed a market entry and acquisition strategy for an outsourcing services provider in the financial services loan processing marketplace. Resulted in strategic acquisition of loan software company * Conducted an assessment of the European HR BPO market to assist a major multi-national financial services organization in developing a market entry strategy Program Management / Product Management / Marketing * Led the development of an As-A-Service / Cloud-based platform to support a Managed Services and established a new business and technology consumption model for delivering value to customers. * Career Chronology
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