SENIOR BRAND MANAGEMENT EXECUTIVE Over 20 years of experience including leadership in: brand management; brand marketing; marketing research and analysis; targeting and customer segmentation; buying cycles; strategy and positioning; business development; B2B, B2C sales strategies and value propositions; sales coaching; relationship marketing; global brand launches; pricing, packaging, merchandising and promotions; brand essence, brand architecture and corporate identity; new products, product reformulation and product testing; marketing channels; integrated marketing and communications planning; media planning; advertising strategy; advertising development; public relations; social media strategies; website development; sponsorships and partnership assessments; CRM systems; financial analysis; budget management; team building; agency management and multi-market execution.

Highlights:

• Brand Management
• Brand Marketing
• Brand Building
• Advertising
• Social Media
• Consumer Intellegence
• Market Segmentation
• Brand Architecture