Marketing Factotum

3/2006 - 7/2008

The Motley Fool

Individual Contributor

• Managed all internal online promotions for several of this major investor-education service's newsletters, including e-mail promotions, landing pages, special reports, and text and graphical ads. Acted as the primary point of contact for both internal and external copywriters for the routing of approvals, changes, edits, and proofreading. Reported on the results of these initiatives and regularly attended meetings with product managers, service advisors and editorial staff to apprise them on these acquisition campaigns and assist with retention efforts.

4/2004 - 2/2006

Massachusetts Medical Society

Individual Contributor

• Managed online promotions, including e-mail and banner advertising, across multiple segments for both the print and online editions of the New England Journal of Medicine and Journal Watch. Coordinated with creative agency and consultants to implement edits to design and copywriting. Reported on results of these initiatives and acted as liaison for immediate supervisor for attending meetings as her proxy.

6/2002 - 3/2004

E-Mail Marketing Consultant (Self)

Contractor / Freelance

• Tracked, reported, and analyzed e-mail marketing campaigns across multiple segments, including Consumer, Small Business, Education, Government, and Corporate. Investigated and processed complaints for unsolicited e-mail complaints. Advised on strategy and tactics for future e-mail marketing initiatives. Improved metrics and analysis schedule. Expanded and standardized reporting processes. Created visual reports to better illustrate campaign effectiveness

1/2000 - 5/2002

Gateway

Individual Contributor

• Produced promotional and informational e-mails to consumers in multiple formats for Gateway.com, the Gateway Accessory Store and NECX Direct. Wrote e-mail content, edited HTML, managed e-mail databases, responded to customer feedback, and tracked response to e-mail campaigns. Increased and improved customer response of Gateway's corporate, accessory-store, and enthusiast databases by implementing e-mail campaign schedule. Maintained customer relationships by establishing and improving production routines to execute more than 150 campaigns, on deadline, generating more than $100M in online revenue. Maximized results by closely analyzing offer response/placement and adjusting subsequent campaigns accordingly.

5/1997 - 12/1999

NECX

Individual Contributor

• Edited, reported, and produced four weekly newsletters for an independent electronics distributor (NECX Exchange). Wrote feature stories for quarterly employee newsletter, MarCom collateral, and recruiting materials. Founded NECX News Desk by implementing principals and practices learned as newspaper editor/reporter. Fostered sales and brand awareness by communicating relevant news to customers and industry information to sales team. Reduced operating costs by $10,000 per month by transitioning from fax broadcast via third-party vendor to in-house e-mail.

1996

Master Degree

University of Oregon

• Journalism

1993

Bachelor Degree

University of Massachusetts

• Journalism / History (Double Major)