Description
Public Relations and communications - provided strategic vision and direction of Internet presence and Social Media campaigns. Company website webmaster - provided strategic vision and direction of E-mail/Direct Mail Marketing, Tradeshow Manager. Provided strategic vision and direction of communications through Video Production, CD-ROM, DVD, Brochures, and New Product Sales Literature Launches. Additional responsibilities: Trademarks, Catalog development, Press Releases and Digital Asset Management - PIES. Developed corporate presence on YouTube, Facebook and Twitter. Developed interactive, web-based training program that incorporates full motion video. Trained 10,000 technicians in 6 months at a cost of $1.25 each.
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