Description
Ambitious, hands on executive with deep experience managing strategic, acquisition, and customer experience focused programs with a personable style and team player attitude. Proven record of development and implementation of new programs and projects while enhancing ongoing organizational goals, objectives and initiatives. Driven by the optimization of maximum results from project execution to follow-up; ensuring deadlines and objectives are met while proactively taking a customer experience approach to all activities with both internal and external customers.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | (Confidential) | 5/2006 - Present |
| American Express | (Confidential) | 7/2001 - 5/2006 |
| Lexis-Nexis | (Confidential) | 9/1997 - 5/1999 |
| Chep USA | (Confidential) | 5/1995 - 9/1997 |
| Chep USA | (Confidential) | 11/1993 - 5/1995 |
Education
| SCHOOL | MAJOR | YEAR | DEGREE |
|---|---|---|---|
| Yale School of Management | Marketing and Internet Strategy | 2001 | Master Degree |
| Lehigh University | Marketing | 1989 | Bachelor Degree |
Accomplishments
Job Skills
Keywords
Responsibilities
Lead Inbound Telemarketing, Dial Transfer, and Direct Response Television team within the Acquisition organization to drive profitable new Card acquisitions and spend across all American Express products. Supervise 5 managers and two analysts, who manage 5 acquisition channels and a $65MM budget
Grew inbound business 25% from 2005 to 2007. Cardmember spend from Cards acquired grew 30% from 2005 to $3.5B.
Created new DRTV optimization model to better utilize marketing budget, resulting in a 2% Card acquisition increase and a $10M improvement in Cardmember spend acquired.
Developed three-tiered call optimization strategy to ensure best calls are handled by best reps with best offers.
