liza parker Phone: 203 216-5458 E-Mail: lizajparker@gmail.com Executive Summary: Highly skilled entrepreneurial business leader and proven revenue generator. Experienced in all aspects of advertising and marketing, with recent emphasis on digital media, social media, mobile and analytics/business intelligence. Proven success in selling SaaS technology models, as well as in “solution selling” and in negotiating highly complex business agreements. Proven leader and builder of strong, overachieving business development teams. Adept at working in Fortune 1000 as well as in start-up environments. Specialties: Revenue generation, developing and implementing new revenue models, creating strategic partnerships, building organization infrastructures and offering training and mentoring to team members. Experience Murdock Woods, LLC, Guilford, CT 2009 - Present Social Media Marketing Company, Specializing in E-Commerce, MCommerce, Saas Strategic Integration Sales, Online Community & Business Analytics SaaS Technology. Executive Sales Consultant Accomplishments: Authored executive summaries and investor decks, presented to VC's (US & Brazil), resulting in $5.0M LOI for Series A funding for Saas Start-up; and, $2.0M for a Brazilian social media commerce start-up. Established the go-tomarket strategy for two venture backed start-ups. Compiled, authored and presented all due diligence documents to secure funding for two-start-ups. Responsibilities: • Strategic executive sales consulting SaaS integrative Technology. • Shaped raw technology product into understandable “social media marketing” SaaS offering • Executive Sales Consultant experienced in online advertising, SEM, SEO, SaaS, CRM & online products. • Developed multiple revenue models (including revenue share opportunities or clients) • Authored investor deck to obtain funding • Secured $5.0M term sheet for Series A funding • Secured initial advertising agency contract • Strategic development, implementation and execution of national sales efforts for High Tech CRM companies. • Developed and implemented strategic sales model for Educational Software Companies. • Hired, trained and managed national sales force, marketing to the K-12 marketplace Companies Include: Mobile Media One, Vancouver, BC Cloud Nine, Sao Paulo, Brazil – Exgage, San Francisco, CA - Power IT, Wallingford, CT - Coldwell Banker, Westport, CT 2000 - 2011 Senior Sales Executive Licensed CT Real Estate Agent Specialized in elite homes ($2M+) Retained consultant for commercial & residential lenders Family Education Network 1999 - 2000 SVP Strategic Partnerships Accomplishments: • Secured $4.0M for working capital to solidify third round funding efforts prior to successful M&A to Pearson Publishing (able to negotiate this even in the midst of industry-wide downsizing of advertising supported internet sites) • Grew revenue from under $200,000 to over $15 million • Developed and implemented strategic and tactical (highly successful) sales plan • Built and led sales and account services teams from x to xx people across the U.S. Salon Internet Inc, San Francisco, CA 1994 - 1999 VP Advertising Sales Accomplishments: • Developed and implemented the strategic and tactical sales plan • Grew sales revenue from $200,000 to over $13 million • Built, lead and managed national sales • Exceeded revenue goals by 20% • Successful IPO as VP Sales Meadow Publications, Inc., New York, NY 1991 - 1994 Advertising Director Accomplishments: Closed business with all advertising agencies nationally Successfully launched four color, advertising supported Japanese Lifestyle Magazine. Exceeded revenue goals by 50% Duty Free International, New York, NY 1989 -1991 Advertising Director Accomplishments: • Generated 100% of advertising revenue ($1,000,000+) in new advertising for international brochures • Developed revenue models, negotiated revenue share partnerships with international distributors • Succeeded in M&A to Duty Free International, DFI purchased In Flight Duty Free Shops LBS Television Syndication, Inc, New York, NY 1985 - 1989 Account Executive Accomplishments: • Exceeded sales goals consistently • Responsible for securing LBS's #1 Advertising Account, Coca-Cola D'Arcy Masius Benton & Bowles, New York, NY 1983 - 1984 Network Supervisor Accomplishments: Purchase of 100% of all Richardson-Vicks" Network, Cable and Syndication Television Advertising Barton Barton Durston, Osborn, New York, NY 1981 - 1983 Network Supervisor Accomplishments: Purchase of 100% of Dodge, Wrigley, Pepsi-Cola Network, Cable and Syndication Television Advertising Education University of Connecticut, Storrs, CT B.S., Magna cum Laude GPA: 3.95 Skidmore College, Saratoga Springs, NY B.S. GPA: 4.0

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