Advertising Sales Agent

BARBARA WOO 21073 Wendy Drive • Torrance, CA 3l0-940-7241 • barb.woo@gmail.com SUMMARY Forward thinking senior sales executive with over l5 years accomplished career track known throughout the industry for delivering and sustaining revenue and profit gains in Fashion, Finance, Swim, Trade Shows, Technology, Health, wellness, recreation, and fitness. Far reaching communication skills with consultative sales style, strong negotiation skills, exceptional cold calling skills, aggressively identify opportunities and develop business solutions to positively enhance bottom-line performance Areas of expertise: ________________________________________ Account Development and acquisition • Sales presentation and closing Account Management • Business Development • Cold Calling • Multi-task management Team building • Lead generation • Contract Negotiation • Needs Assessment ________________________________________ PROFESSIONAL EXPERIENCE Health Dimensions – Carlsbad, California February 2010 to Current Account Executive • Largest Coordinator of Health and Lifestyle Expos and corporate wellness programs for corporate employers in California, San Diego, Orange County, Los Angeles County, Dallas and Phoenix area. • Businesses include those specializing in health, wellness, fitness, recreation, family, lifestyle, safety and environment. • Prospected, qualified, and closed sales in annual memberships to potential exhibitors. Up-selling complementary products and services such as online and print advertisements, marketing materials and larger contracts for full sponsorships. • Supervises the development of advertising activities in accordance with clients’ objectives and budget. • Initiates planning that will lead to execution of exhibiting at health & lifestyle expos, print and online media and sponsorship opportunities Able to meet strict deadlines. • Consistently generate new Exhibitor host leads through effective telemarketing and cold calling. • Expertise in new business development and hunter mentality. • Generate new revenue streams to monetize bottom line by l7%. • Implemented marketing strategies which resulted in 12% growth of customer base. • Initiated two key partnerships which resulted in 20% revenue growth. Apparel News - Los Angeles, CA 1996 - 2010 National Sales Manager for 60 year old National Trade publication. It has been a front-runner in covering Los Angeles Fashion Week; supporting industry-specific organizations such as the California Fashion Association, Fashion Business Inc., and the Textile Association of Los Angeles; and sponsoring such events as Mercedes-Benz Fashion Week • Generated millions of dollars in sales in products and services, advertising banner ads, directory listing, special sections print-web -newsletter-blog-social media and more • Played key role in company reorganization, including the strategic revitalization of stale products and restructuring the current product mix • Highly skilled and proven effective in cold calling. Chosen to represent over 40 tradeshows negotiating contracts and closing a high rate of deals. • Multi-channel advertising producer offering effective solutions to industry professionals encompassing print and online media. • Identifying prospects, developing strategic plans, working with creative ad agencies, preparing presentations, negotiating rates and schedules. • • Honored for exceeding sales quota and achieving as much as 135% of budget • Selected to sell an unprofitable category and grew its quarterly revenue by 50% • Earned top rating for "one call closings", and customer renewals • Proven track record of consistently slashing quotas in a highly competitive industry • Brought in single largest account in the history of the company EDUCATION Business Administration - Colorado State University BARBARA WOO 21073 Wendy Drive • Torrance, CA 3l0-940-7241• barb.woo@gmail.com

Advertising Sales Agent

Torrance, CA