EVP, VP, Director of Marketing and E-Commerce

Objective: To increase sales by business leading or consulting ecommerce and marketing departments to utilize my enterprise multi-channel sales track record as well as my expertise in creating and executing an evolving marketing mix of internet retailing, digital, direct, traditional, international and social strategies as a Chief Marketing Office (CMO) or Executive Vice President (EVP). Professional Summary • Results-focused senior management executive leading entrepreneurial marketing, business development and ecommerce teams for 20+ years for sports, entertainment, lifestyle, ticketing and personalization brands including SKECHERS, adidas, Ticketmaster (formally Paciolan), NBA’s Miami Heat, Skinit and my own businesses, Scoreboard Entertainment and Team Impact. • Generated up to $120 million in start-up revenue, managed 72 employees, invested a $25 million budget and owned the P&L. • Increased YTD gross profit 67% by spearheading ecommerce, marketing, sales, product management, content and licensing, web development, usability, operations, international sales and marketing to raise ecommerce 26% and branded retail sales 80%. • Proven ability to profitably start-up and turn-around businesses by increasing sales, brand equity, customer acquisitions and return on ad spend. Skilled in private and public reporting structures and adept at executing team-driven strategic plans to increase ecommerce and multichannel sales including retail, wholesale, branded and partner sites.

Marketing

La Jolla, CA