Global CRM Marketing Manager

Industry:	Marketing & Advertising
Occupation:	Account Manager
Highlights:	Competent Leadership Certification - Toastmasters Internatinal
Education level:	Master
Will Relocate:	Yes
Location:	Houston, TX

*Strategy-minded and results producing international sales, marketing and CRM professional with significant and progressive experience in advertising, airline, energy, maritime and technology industries. *MBA-educated project leader who aligns initiatives to achieve strategic objectives/goals. *Results-driven, decisive collaborator with proven success in building strong, lasting relationships with managers, associates, and customers. *Energetic team-builder and motivator who can hire, train and direct sales and marketing representatives, establish goals and controls, monitor results to consistently increase profit margins, enhance market position, reduce operating costs and meet strategic objectives. *Strong intercultural communicator who is well-versed in cross-cultural business practices, adept at collaborating with global business partners, fluent in English and Spanish.

8/2010 - Present

(private)

Individual Contributor

• Increased sales team productivity 20% by adding new CRM software and implementing new best practices. Slashed creative agency and third-party vendor costs 15% by renegotiating contract pricing and fees and by in-sourcing creative capabilities, all while ensuring the continuation and enhancements of services. Commissioned with: *Overseeing the integrity of the MS Dynamics Customer Relationship Management (CRM) system. *Optimizing the functionality of CRM system by developing best-practices, workflows and add-on software. *Developing CRM programs including development of concept, strategy, targeting, execution and ongoing program management that are consistent with CRM goals and objectives of division management. *Performing targeted customer analytics for top tier customers by cargo type, tonnage and terminal and managing customer classifications and customer event marketing lists. *Integrating CRM/DM programs into the overall annual contact strategy and participating in the day-to-day management and execution and adjustments to the contact strategy. *Managing monthly and quarterly CRM system verifications to ensure continual validity of CRM data. *Initiating routine bulk DM/CRM communications to select target groups in advance of port events. *Assisting in CRM enhancements and integration efforts for software and application selection, upgrades and other interfaces with IT and Marketing department stakeholders. *Assisting in planning and execution of corporate presence at industry, tradeshow events and conferences.

Skill	Rating
P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Requirements Analysis & Specification

GLOBAL MARKETING, CRM ADMINISTRATOR, INTERNATIONAL BUSINESS MANAGEMENT EXECUTIVE, Strategic Marketing Planning, Promotions and Campaigns: DM/CRM/eMedia/Print/Online, CRM System Administrator / Market Analyst: MS Dynamics, New product development, Market Development, Key Account Management