Director of Search Engine Marketing and Content Development, Red Spot Interactive Jupiter FL 2012-2016 Provided leadership to a team of content managers and SEO specialists to produce website content and collateral. The website traffic domain authority and organic search rankings for our clients significantly increased as a result of my work and recommendations. * Created a web content strategy oversaw website content development and used analytics to ensure content effectiveness and quality. * Ensured content aligned with the client's brand and supported business objectives. * Collaborated with marketing account managers to develop lead generation campaigns resulting in an increase in qualified leads for our clients. * Increased website usage and usability by using analytics to determine content and website updates. * Created and improved standards-based web style guidelines. * Expanded our client websites from small general websites to a broad geo-targeted suite of individual treatment and service specific pages. * Edited content by incorporating SEO principles and proofread content for grammatical errors. Familiar with Google Analytics Google AdWords WordPress MOZ Webmaster Tools Grammarly and Copyscape. * Worked on over 300 websites for plastic surgeons dentists orthodontists dermatologists recovery centers and HVAC.

Highlights:

• Marketing
• Advertising
• Public Relations
• Copywriting
• Sports
• Golf
• Consulting
• Documentation
• Management
• Email