Advertising Sales Agent

8/2006 - 1/2011

M.J. Anderson Company, Inc.

Executive

• • Implement marketing, sales and account management programs to mandate and unify organization’s travel costs; resulting in an initial 15% reduction of expenses and bottom line profit increase. • Managed team development and launch of Internet marketing sites providing exceptional client service, retention and new business. • Develop and oversee client loyalty programs utilizing partnerships with promotional organizations.

12/1995 - 3/2006

DAVIS-ANDERSON MERCHANDISING CORP

Executive

• • High ROI and low SG&A costs spearheaded several licensed contracts with major studios including NBC/Universal, Newline/Time-Warner, Walt Disney Company, Marvel Entertainment, Miramax and Sony Studios to successfully duplicate this unique business model. • Consumer products success opened global expansion and insured longevity of franchise including several additional full-length feature films and spin-off television series. • Created and managed database of 3 Million consumers from zero via unique, innovative media campaigns and creative continuity programs. • Opened, staffed and managed a 24/7, 60-seat call center to handle all direct-to-customer sales and service. • Managed concept creation, brand development, manufacturing and distribution from inception to a full spectrum of quality fan collectibles, media and fashion items. • Negotiated exclusive international manufacturing and distribution partnerships. • Hired, mentored and led multi award-winning team of artisans, graphic designers, copywriters, photographers and art directors to develop a show-stopping full-color catalog, Internet and print presenting high-demand quality fan collectibles • Innovated early eCommerce launch and promotional campaigns of the official Highlander® website and several well-known entertainment franchises including Lord of The Rings®, Xena™ and Hercules™, Marvel®, Spider-Man®, Conan®, Zorro®, Peter Pan®, and Legendary Heroes™. • Partnered with Davis-Panzer Productions and Anchor Bay Entertainment, Inc. to re-master in Technicolor® and distribute complete Video and DVD collections through national retailers including Best Buy and Virgin Megastores. • Exotic high-profile campaigns designed to expand consumer and fan-driven awareness through unique sports and celebrity marketing by key positioning of company-owned race car in Grand-Am Rolex Series.