Marketing Director

Global marketing and product innovator in consumer technology products, healthcare/medical diagnostics and manufacturing. Achieved breakthrough innovations, taking products from concept to launch, by putting consumers at the center of everything we do (VOC). By segmenting and differentiating user needs and behaviors, accelerated growth and rejuvenated existing products. Distilled complex business dilemmas into actionable growth initiatives by coupling user insight leadership with broad marketing discipline experience (new product innovation, consumer brand communications, advertising). This transformed how we did business, created new product categories, improved profitability and changed how we connected with consumers. Designed and implemented metric based product roadmaps, stage gate and global go-to-market planning processes. • Drove Millipore’s (B2B) global supply chain, corporate Brand development initiative and stage gate development/go-to-market planning processes that improved customer service 35%, accelerated time to market >50%, rejuvenated and increased profitability in major industry downturn. • Revolutionized consumer medical diagnostics category with innovative customer centric positioning (First Response) changing how we communicated with consumers. The 1st to market innovation tripled volume in 18 months. It changed how category marketed/developed products. • Created Manulife’s financial services e-brand targeting previously unserved channel increasing penetration by 225% in less than 1 year. Installed Voice of the Customer process that led to a 1st to market product innovation tapping new segment and driving new revenues (+10%). • Integrated social media with traditional communication strategies that served to define companies as technology agenda setters (Millipore), garnered Best in Class awards (nekFIT) and recognition as leading edge must have products (MPI). This led to accelerated market channel adoption.

Marketing

Chelmsford, MA