With an extensive fifteen year background in international business specializing in operations, strategic planning, marketing, graphic design, team and project management, I have increased revenues and profitability.
I manage all aspects of successful marketing campaigns, including creation, copy writing, visual content, implementation, follow through, and analyzing of Return On Investment.
With extended skills and experience in operations and inventory management, I drive new business and expand existing brand awareness.
Highlights:
Team Leadership. Realigned production schedules and processes to increase productivity to meet increased product needs to support new global markets, without having to increase staffing or payroll. Result increased production outputs 200%.
Relationship-Building. Secured relationships with new shipping carriers to reduce cost of shipping as company expanded from shipping into 40 countries to a global reach of 174 countries. Reduced shipping cost up to 80%.
Creative Problem Solving. Statistically, ForeverGreens fourth quarter sales dropped. Implemented seasonal holiday product promotions with marketing plans and promotion materials for outside distributors. Resulting in increased fourth quarter product sales each year for six years with increases up to 50%.
Marketing Vision. Seeing a decline in distributor recruitment and retention, leading to a drop in sales revenues. Lead the team to create a new distributor training program and materials for a complete starter and training kit. Resulting in increased distributor retention and sales revenues.
Materials Production. ForeverGreen discovered a new exclusive nutritional product opportunity. Oversaw foreign film production for new product marketing video, branding and packaging of new product with supporting marketing materials. Within only ten months of new product launch revenues increased from $3M to $30M annually.
Branding and Merchandising. Created and managed brand lines and product identities in an expanding product line. ForeverGreen expanded its product offering from seven initial products to more than150 products within multiple distinct brand lines. Designed and over saw the creation of brand identities, designed all of the packaging and product marketing materials. Increased brand loyalty and repeat sales.
Companies I like:
Growing companies with a purpose and desire to do more for the world than to contribute to the Gross National Product.
VICE PRESIDENT of OPERATIONS,
ForeverGreen International FGXpress
Promoted to manage day-to-day operations of the company including purchasing, manufacturing, warehousing, and shipping. Responsible for all strategic planning and purchasing of products, packaging components, and vendor relationships. Reported to COO.
DIRECTOR of MARKETING,
ForeverGreen International
Promoted to take on an extended role to direct and produce implementation of marketing initiatives and programs. Ensured productivity and project completion of Graphic Designers, Web Designers, Multimedia Producers, and Copywriters. Managed six direct reports, reported to CEO / President.
DIRECTOR of CREATIVE SERVICES,
ForeverGreen International
Lead the creative team in the creation of product branding, packaging and product marketing materials for more than 150 products. Worked with outside vendors to ensured proper profit margins. Managed three direct reports, reported directly to CMO.