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High Energy Marketing Executive with a Reputation for Getting the Job Done
I am looking for a new challenge in strategic marketing
Marketing
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Marketing |
Education level: |
Bachelor |
Will Relocate: |
No |
Location: |
Ashburn, VA |
Work Experiences
4/2006 - Present
(private)Contractor / Freelance
- Drove efforts related to the development, launch and support of a new retail channel for a leading provider of broadband entertainment and telecommunications services, growing channel from four to 100+ locations within two years. Provided strategic direction for marketing, communications and go to market strategies.
9/2004 - 2/2006
Sprint/Nextel
Manager
- Led a team responsible for marketing and communication strategies, and business and consumer segmentation planning, and new business development for 1,500 company-owned stores. Built detailed annual marketing roadmap for consumer and small business segments to achieve gross add target of 7M and revenue targets exceeding $8B. Designed strategy and tactical processes for launch of marketing initiatives including communications, training, merchandising and advertising support. Managed acquisition and base marketing initiatives, such as upgrade, buy back and affinity programs. Lead several cross-functional teams and projects to enhance customer experience, reduce churn, increase productivity and drive incremental revenue. Designed channel specific national and regional promotions to close sales performance gaps.
4/2002 - 9/2004
Nextel
Manager
-
Managed channel marketing efforts supporting 800+ company-owned stores and over 2,000 indirect points of presence. Partnered cross-functionally with field sales, national marketing, product management, training and operations to identify opportunities to enhance customer experience, reduce churn, and drive incremental sales and revenue. Drove retail requirements related to products, pricing, promotions, programs and incentives. Led monthly field sales kick-off calls to review and generate excitement around new promotions. Published monthly newsletter.
10/2000 - 3/2002
