President of Operation, Market Develeopmen, Business Planning & Strategic Management

3/2005 - Present

Director / VP

• • Created a full turnkey Luxury Home experience by utilizing Architects & Designers; and built 15 Luxury Homes which met design and budget guidelines with an ASP from $1 Million to $2 Million Dollars which Yielded a 30% GM • Provided Elegance and Uniqueness with attention to detail with superior craftsmanship and lasting quality, by Project Managing all elements of the Build including Property Acquisition resulting in some of the highest ultra-luxury real estate re-sale values in their prospective communities • Designed the Vision & concept, for a Virtual Model of the Land site and building, which I subsequently used as the “Developer” to plan and design for a successful project with pre-sales marketing collateral in Waxahachie, TX with a $55 Million Dollar Revenue Projection • Created an emotionally charged “Virtual Lifestyle” experience, as early as the Pre-Construction and Pre-Sales stages. By utilizing a 3D Virtual Model for Photo Realistic Perspectives, Elevations, Renderings, VR Models, VR Tours, VR Scenes, Website Images and Marketing collateral for an integrated marketing campaign for executing the Building & the Pre-Sale of 10 Luxury Residences as well as a 40 Acre Commercial Development • Negotiated a Land Acquisition with Maurice Crowe at R.M Crowe & Company on 40 acres of Raw Land in Waxahachie, TX • Executed research regarding consumer proximity, demand, economic level, buying habits, and other factors to support the likelihood that appropriately matched Consumer Segment & Retail businesses can be determined successfully added to my 40 Acre development • Determined Trade Area, Identified & Profiled my Customer Segments, Matched my products to the identified Customers & Retailers and Customized the Strategy & Marketing Plan for a Greater Propensity to execute the appropriate Media Mix & Promotional (s) • Developed the Land Plan for the 40 Acre Parcel of Land, with a full Research and Analytics team in Conjunction with the city Economics Director of the City of Waxahachie, TX • Performed, Permitting & All Municipal relations required for Building permits as well Lobbied City Council on changes and new development requests for approval as well as Zoning & Variance changes • Conducted Accessibility/ADA, Architecture, Design, Design/Build, Engineering, Master Planning, Project Management, Renovation, Site Analysis, Specifications with MNB Architects (MNBA) out of Portland Oregon

3/2002 - 3/2005

RadioShack Corporation

Director / VP

• • Launched Platform and Product Brand Architecture for innovative consumer electronics product with multiple growth channel alternatives. Estimated to generate Sales growth for category exceeding 170% • Managed multiple categories and product brands with $10Million MDF in accountability supporting the Marketing, Advertising and promotional planning which increasing sales by 8%. • Developed Category and Assortment Strategic Platform Planning for Consumer Electronics, Wireless and Dish Network / Satellite Merchandise. Leveraged NPD, Primary and Secondary Data to establish direction, accounting for $1.25 Billion of Corporate Financial Plan. • Lead Category for Modern Home products (Audio/Video, CD/DVD, JUICE Power, etc), with Category Strategic Plan; includes Sub-Brand Strategy w/ Alternate Channels, repackaging effort & technology innovations for 35%YOY Sales gain from $415 Million to $1 Billion by 2007 • Established Annual Platform Portfolio Budget, Advertising & Operating Plans including channel recommendations, with customer and web experiences, financial planning and forecasting totaling in excess of $1.15 Billion • Lead Wireless & Wired Communications Cross-Functional Business Units to achieve $385 Million in Sales revenue and Gross Margin of 70 basis points. Developed annual Category & Advertising Plan through formulation of Brand Planning centering on growth, increased usage, and category profitability relative to Product Lifecycle Management; yielding $50 Million of incremental Sales revenue for SBU units YTD. • Established Vision for Category by managing International Procurement Procedures drafting and implementing White Paper directing overseas procurement team how to source category. New Sourced Overseas product has contributed + 6% YTD Category Sales Growth.

2/2000 - 2/2002

Ryan Partnership / Pana Vista’ (Agency) – Advertising / Promotional Agency

Director / VP

• • Produced Brand Bridge Strategy w/ Nokia and Cultural America by leveraging Nokia’s reputation with key trust factors in Americas Handset Brand selection process. Launched 360° Touch Point Advertising & Branding Plan by addressing relevant cultural events, embracing appropriate community events, and actively participating in cultural media, which demonstrates relevant knowledge resulting in community Good Will to the Nokia Brand w/ core cultural segments. • Developed National Trade Marketing Program with senior personnel. Persuaded Advertising & Promotions to reallocate budgeted monies to trade marketing; prepared integrated media strategy (Outdoor, Collateral, Print, and Direct Marketing) and supervised Production & Copy creative strategy/theme through three categories – behavioral, demographic, and needs based segmentation streamlining resources. Leveraged both customer acquisition and retention by growing Category share by 12% resulting in incremental Sales Revenue. • Established Brand Migration and Continuity Strategies. Implemented 360° touch point branding strategy through integrated Advertising & Promotional Plans; executed defensible, sustainable campaign, which increased customer loyalty and maintained price premium in the category.

1/1999 - 1/2000

Covad Communications

Manager

• • Managed Channel Partners, which generated 45% of company Sales revenue by minimizing erosion of channel customer base. Assessed channel partner relationships; established and maintained brand guidelines liaison of critical product knowledge. Stimulated sales incentive programs, distilled risks and facilitated maximum profitability. Enhanced Channel loyalty with targeted rewards by establishing milestones and guidelines for market development fund distribution; managed $5.5Million Marketing budget with 50% of customer base. • Initiated strategic planning initiatives. Structured business/marketing plans for new product/service business. Analyzed new product plans for financial feasibility (contribution margin, NPV, & IRR) through channel partners to validate and exhibit need through core-targeted segment. Facilitated regional training to account executives; provided technical pre-sales support and training for complete suite of services. Gained 15% Sales increase/penetration rate and minimized acquisition cost per customer. • Collaborated with senior personnel on merger integration efforts. Spearheaded Sales and Marketing efforts by managing several teams to conduct an industry analysis through a $300 Million acquisition. Development of effective Rules of Engagement for New Company Policy. • Developed marketing push program to minimize competitive encroachment. Designed complete concept and ideation for program development by launching 25,000(incremental (25K) program; influenced channel partners to participate through layered incentive program. Managed vendors and agencies during national rollout. Delivered presentation to executive board requesting and winning approval for additional $5Million; successfully met 30% of objective in the first 45 days by maximizing product volume, and gaining sustainable competitive advantage. • Developed Media & Copy Strategy with Young & Rubicam Advertising Agency for Regional Continuity & Sales Message to our B2C segmented Audience

2/1997 - 2/1999

Verizon Communications Network Services

Manager

• • Developed and conducted measurement analysis to optimize profitability and market penetration. Established metrics measurements and financial forecasting by dismantling existing price assurance model for product/brand success; created a fact base with which to build a new list pricing strategy that would attract targeted customers and build profitable relationships. Increased market share and $75Million in NPV. • Analyzed growth opportunities and threats to existing core business. Performed cost/benefit/ margin analysis, and supply/demand evaluation assessments to verify price elasticity. Gathered and interpreted data and aligned market research to determine operation requirements through value chain. Conducted rigorous market opportunity assessment, customer needs analysis, and identification of cost revenue synergies. Successfully reduced product churn 20%, increased net unit and revenue growth 28%, avoided price reductions, and sustained brand identity. • Coordinated efforts to improve and maximize return on assets through program development. Increased product penetration, co-developed and launched national product outreach via eleven call centers & fifty retail establishments with market data and business case requirements with repositioning, price optimization and channel distribution. Executed product/ marketing plans. Negotiated & Managed Advertising & Promotional agency relationship for product launch with $4 Million promotional budget resulting in 28% unit increase.

1/1996 - 1/1997

XEROX The Document Company

Manager

2/1994 - 2/1996

BellSouth Communications

Manager

1998

Master Degree

Clark Atlanta University

• Marketing / Business Management

1994

Bachelor Degree

Tuskegee University

• Mechanical Engineering