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C-Level Global Marketing Executive
Seeking a global consumer and/or business marketing executive position leading a public or private company in leveraging web technologies to deliver exceptional market share growth.
MBA
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
MBA |
Ideal Companies: |
Facebook, Twitter, LinkedIn, MySpace, Flixster, Hulu, Google, Apple |
Education level: |
Master |
Will Relocate: |
Yes |
Location: |
Boston, MA |
Work Experiences
5/2008 - 1/2009
Online Buddies, Inc.
Executive
- Developed young marketing team by establishing the business processes and culture required to quantify the effectiveness of total marketing spend and reduce paid member acquisition costs
Led the marketing teams responsible for: customer, market, and competitor research; country- and market-specific brand management; print, online, and outdoor/transit advertising; SEO, SEM, and online (e.g., Facebook) marketing; event sponsorships; member, media, and crisis communications; health education, intervention, and outreach; and overall brand look, feel, tone, and voice
5/2006 - 11/2007
Realogy
Director / VP
- Led the development and implementation of enterprise-wide interactive vision, strategies, and roadmap to fully leverage the internet and become the industry leader in innovation in web 2.0 marketing (MIXX award for Interactive Marketing Excellence and Inman Innovation Award)
Developed consumer, broker, and agent marketing programs including: web sites, national advertising, localized marketing, agent and broker recruiting, sales support, public relations, and internal communications in support of U.S. and international market share growth
5/1989 - 5/2005
AT&T/Lucent/Avaya
Director / VP
- Led 50+ person employee, contractor, and vendor team across 5 countries to leverage primary customer research, usability engineering, content management, and lean manufacturing best practices to develop and deliver the print, web, and interactive product marketing – in 23 languages – required to sell, install, and use complex, engineered communications systems hardware and software
Launched global marketing strategies to increase product revenues $360M (a 9% increase), and increase customer satisfaction 20% as measured by third-party surveys
Education
1998
Certification Degree
Stanford University Graduate School of Business
- Executive Education: Marketing Management Program
1988
Master Degree
Thunderbird School of Global Management
- International Marketing
1987
Bachelor Degree
Drew University College of Liberal Arts
- International Economics and German
Keywords
social networking, online communities, user-generated content, social bookmarking, social shopping, blogs, wikis, video, mobile, podcasting, experiential marketing, gaming, simulation, virtual events, SEO, SEM, interactive optimization, dynamic content, navigation, search, discovery, web analytics, visualization
