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Results driven Marketing Manager with unique background
B2B Product Marketing in a stable company with growth opportunities.
Marketing
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Marketing |
Education level: |
Law Degree |
Will Relocate: |
No |
Location: |
Troy, MI |
Work Experiences
4/2001 - 4/2009
Thomson Reuters
Manager
- • Marketing Manager for a suite of products over $20 million in annual revenue which deliver online legal research and workflow solutions
• Successfully implemented strategic programs to drive 15% YOY growth
• Used Front End Customer Strategy to fill pipeline with new products or enhancements for organic growth
• Managed market research to define customer needs, competitive intelligence, and pricing strategies to improve new and existing products leading to additional $1Million is new sales
• Developed process for agile content development to meet market demands on the fly
• Plan and execute product launches across 4 distinct sales channels including: collateral, customer and sales training materials, pricing and packaging, leads, branding, advertising, and tradeshow planning
• Received President’s Award of Excellence for focusing on the customer
4/2001 - 4/2009
Thomson Reuters
Entry Level
- • Marketed legal products and solutions to corporate in-house counsel and related departments around Litigation and Public Records.
• Created and managed marketing programs and promotions to drive customer growth and retention resulting in $6 million in new sales
• Planned and executed Segment specific product launches
• Identified new markets and use cases for existing product resulting in additional $500K sales in 6 months
• Created channel education and product training guides being used as best practice
Education
2000
Law Degree
University of Denver College of Law
- Law
1997
Bachelor Degree
Ohio State University
- International Relations
