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Interternational Online Marketing Professional
I'm looking for a position where I will be able to use my past experience and contribute immediately by improving a company's online global reach, customer acquisition and sales growth.
Marketing
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Marketing |
Highlights: |
I have over 8 years of online marketing and eCommerce experience. I began my career at eBay where I helped establish early business rules and regulations in their Trust and Safety division and helped formulate ideas and best practices in dealing with Fraud, Non-Paying Customers and Fishing (Fraudulent) email messages. In 2005 I joined Overstock.com Auctions and ran their Affiliate Program. I was successful in increasing the Lifetime Value of its members, Member Acquisition and Media Buying. In late 2006, I was asked by the Executive Management team at Overstock.com to help develop Overstock.com Cars. During this time, I was successful in establishing business relationships with over 6,000 car dealers who were looking to sell 500,000 cars on the site. I was also responsible for driving 1.2 million unique monthly visitors through Search, Email and Affiliate Marketing methods. I am a graduate from the David Eccles School of Business at the University of Utah with a BS in Finance. I currently live and work in the San Francisco Bay Area. |
Ideal Companies: |
eBay, Google, Facebook, MySpace |
Education level: |
Bachelor |
Will Relocate: |
Yes |
Location: |
San Mateo, CA |
Work Experiences
7/2007 - Present
(private)Manager
- * Managed all marketing efforts for LSF/Mediastay web properties including traffic acquisition and internal monetization efforts * Increased revenue per click by 3 fold. * Acquired new members at a rate of 30,000/month * Successfully increased top line revenue month over month
9/2006 - 7/2007
Overstock.com Cars
Director / VP
- * Initiated, developed and managed relationships with key business partners for Overstock.com Cars
* Established the business rules regarding the development of website, its content and functionality.
* Managed all marketing for the website including SEO optimization, paid search campaigns, and affiliate marketing.
* Designed and implemented internal processes for managing dealer data feed and escalated Customer Service issues.
5/2005 - 9/2006
Overstock.com Auctions
Manager
- * Developed and implemented website Affiliate Program for Auction Site.
* Managed the Program to profitability in 8 months.
* Successfully increased bids, sold items, new listings and GMV for Auctions website (increased revenue by 50% in 6 months).
* Maintained and developed successful new relationships with different websites/Affiliates.
8/2000 - 12/2003
